Personalized M&M's Make for a Great Gift for Special Occasions
Kalin Ned — June 18, 2019 — Art & Design
References: mymms
Personalized M&M's is surely a unique way of telling someone you cherish them. The iconic company makes specially curated versions of its candies available to consumers. These customizable options range in type. The special design process is also very flexible, in terms of choice.
When opting in for personalized M&M's, consumers are prompted to select three colors of the company's rich range. Then, individuals are able to add one image, two clipart files, as well as up to four text bubbles with each M&M allowing no more than 18 characters. Afterward, the consumer can select a design for the packaging.
The personalized M&M's are quite accessible on a few accounts. For one, they make for a great Valentine's Day gift. Secondly, the fact that M&M's is a globally renowned company will also have impact on the popularity of this product.
When opting in for personalized M&M's, consumers are prompted to select three colors of the company's rich range. Then, individuals are able to add one image, two clipart files, as well as up to four text bubbles with each M&M allowing no more than 18 characters. Afterward, the consumer can select a design for the packaging.
The personalized M&M's are quite accessible on a few accounts. For one, they make for a great Valentine's Day gift. Secondly, the fact that M&M's is a globally renowned company will also have impact on the popularity of this product.
Trend Themes
1. Customized Food Products - The trend of personalized M&M's showcases the growing demand for customized food products, providing opportunities for companies to create unique and tailored food experiences.
2. Interactive Packaging Design - The customizable packaging design for personalized M&M's highlights the trend of interactive packaging in the food industry, opening avenues for brands to engage consumers through visually appealing and customizable packaging.
3. Emotional Connection in Gifting - The popularity of personalized M&M's as a gift for special occasions signifies the trend of consumers seeking emotional connection in their gifting experiences, presenting opportunities for companies to create personalized and sentimental gifts.
Industry Implications
1. Confectionery - The personalized M&M's concept disrupts the confectionery industry by offering a customizable and unique candy experience, allowing confectionery companies to explore innovative ways to engage customers through personalized products.
2. Food Packaging - The interactive packaging design trend showcased by personalized M&M's presents disruptive innovation opportunities for the food packaging industry to create more engaging and customizable packaging solutions that enhance the overall product experience.
3. Gifting and Keepsakes - The emotional connection trend associated with personalized M&M's opens up disruptive innovation opportunities in the gifting and keepsakes industry, encouraging companies to develop personalized and sentimental gift options for special occasions.
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