Purina Lets You Place Your Dog's Photo on the Packaging
Rahul Kalvapalle — August 18, 2015 — Marketing
References: nestle
'Just Right by Purina' is a personalized dog food product that not only helps you give your pet dog food that is formulated to its specific nutritional and activity needs, but also lets you personalize the very packaging of the product.
Dog owners start the process by going to the JustRightPetFood.com platform and answering a number of questions about their dog, including its breed, age, activity level and so on. They then receive a recommendation from Purina for a personalized dog food product, which comes in packaging including feeding instructions tailored for your dog.
Moreover, owners are given the option of personalizing it by adding a photo of their dog as well as his or her name, marking the package as being specifically crafted together for none another than your dog.
Dog owners start the process by going to the JustRightPetFood.com platform and answering a number of questions about their dog, including its breed, age, activity level and so on. They then receive a recommendation from Purina for a personalized dog food product, which comes in packaging including feeding instructions tailored for your dog.
Moreover, owners are given the option of personalizing it by adding a photo of their dog as well as his or her name, marking the package as being specifically crafted together for none another than your dog.
Trend Themes
1. Personalized Dog Food - Opportunity for companies to offer customizable pet food products to meet specific nutritional needs and preferences of individual pets.
2. Customized Packaging - Potential for brands to provide personalized packaging options that allow consumers to add photos or names to create a unique and personalized product.
3. Tailored Feeding Instructions - Possibility for pet food companies to develop feeding instructions that are tailored to the specific needs and characteristics of individual pets.
Industry Implications
1. Pet Food - Pet food manufacturers can leverage personalized dog food products to tap into the growing market of pet owners seeking tailored nutrition options for their pets.
2. Packaging - Printing and packaging companies can offer customization services to brands looking to provide personalized packaging options for their products.
3. Pet Care - Opportunity for pet care companies to develop innovative solutions that cater to the unique dietary needs of individual pets, offering personalized feeding instructions and tailored nutrition plans.
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