Lyft's 'Personal Plan' Sets a Fixed Price for a Regular Route
Laura McQuarrie — July 31, 2018 — Autos
References: help.lyft & refinery29
The success of the subscription model has inspired many businesses to offer convenient, curated content to consumers and ridesharing service Lyft is now offering a unique option in the form of what it calls a 'Personal Plan.'
This new subscription plan makes it possible for a traveler to take advantage of a fixed price setting for a regular route. This addresses one of the most prevalent problems with ridesharing companies, as other cost-effective transportation options tend to waver less in terms of price variability. In the same way that one might purchase a bus pass or a monthly subway card, this new option from Lyft provides stable pricing that will remain unaltered by factors such as heavy traffic.
This new subscription plan makes it possible for a traveler to take advantage of a fixed price setting for a regular route. This addresses one of the most prevalent problems with ridesharing companies, as other cost-effective transportation options tend to waver less in terms of price variability. In the same way that one might purchase a bus pass or a monthly subway card, this new option from Lyft provides stable pricing that will remain unaltered by factors such as heavy traffic.
Trend Themes
1. Subscription Model - Creating subscription plans for regular routes can provide stability and convenience for ridesharing customers.
2. Curated Content - Offering personalized and curated rideshare options can enhance the overall customer experience.
3. Price Stability - Ensuring fixed pricing for regular routes eliminates price variability, offering transparency and reliability for customers.
Industry Implications
1. Ridesharing - Ridesharing companies can explore creating subscription plans for regular routes to attract and retain customers.
2. Transportation - The transportation industry can adopt fixed-price subscription plans to provide stable and cost-effective options for commuters.
3. Subscription Services - Subscription service providers can expand their offerings to include personalized rideshare subscription plans.
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