The Copilot App Was Recently Released to All iOS Users
Daniel Johnson — January 17, 2020 — Business
References: copilot.money & techcrunch
Copilot is a subscription-based app that handles personal finance-tracking, and the app recently launched publicly for iOS devices. The Copilot app was previously only available through an invitation. After the app is downloaded, users can then input their financial information and manage their money through the app.
Andrés Ugarte, the founder of the personal finance-tracking app, spoke about pitfalls of other finance apps that were previously available, “I’ve been trying to use personal finance apps for the last eight years, and I eventually ended up giving up on them.” Ugarte's experiences with other financial apps informed the creation of Copilot.
The app has a price point of $2.99 per month, which means that it could be accessible to a broad range of consumers.
Image Credit: Copilot
Andrés Ugarte, the founder of the personal finance-tracking app, spoke about pitfalls of other finance apps that were previously available, “I’ve been trying to use personal finance apps for the last eight years, and I eventually ended up giving up on them.” Ugarte's experiences with other financial apps informed the creation of Copilot.
The app has a price point of $2.99 per month, which means that it could be accessible to a broad range of consumers.
Image Credit: Copilot
Trend Themes
1. Subscription-based Finance-tracking Apps - There is a potential for more subscription-based apps that offer personal finance-tracking with added benefits, such as Copilot's invitation-only feature.
2. Ease of Use for Personal Finance Apps - The trend towards easy-to-use personal finance-tracking apps like Copilot could disrupt this market and make it more accessible to a broader audience.
3. Personalized Finance Features - Personalized finance-tracking features, like the ones offered by Copilot, could become increasingly common in the future of personal finance apps.
Industry Implications
1. Financial Technology - The emergence of innovative finance-tracking apps like Copilot could revolutionize the financial technology industry by making personal finance more user-friendly and accessible.
2. Mobile App Development - The trend towards more personalized, easy-to-use personal finance-tracking apps like Copilot could create new opportunities in mobile app development.
3. Subscription Services - The success of subscription-based finance-tracking apps like Copilot could signal a broader shift towards subscription services in the personal finance industry.
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