Dickie Martin Discusses Personal Care Product Marketing
Alyson Wyers — December 9, 2014 — TH Video
References: youtu.be
Unilever Canada's VP of Marketing Dickie Martin recently chatted with Trend Hunter about personal care product marketing philosophy at their Axe White Label launch.
Unilever is a multinational company specializing in consumer goods with a number of brands under its umbrella. They believe in hiring smart people and giving them the freedom to let their individuality shine, which is clear given the event's 'People are Beautiful' theme. Unilver's multinational status enables them to connect with innovation teams around the world. In Toronto, Canada specifically, inspiration can be found on the city streets.
To receive insights their competitors don't, Unilever stays a step ahead with their personal care product marketing. It is important to challenge assumptions and past successes in order to avoid complacency and ensure future achievement. Celebrating team diversity is also paramount. Humans of New York's Brandon Stanton demonstrated Unilever's commitment to this concept by guest speaking at their 2015 Personal Care Event.
Unilever is a multinational company specializing in consumer goods with a number of brands under its umbrella. They believe in hiring smart people and giving them the freedom to let their individuality shine, which is clear given the event's 'People are Beautiful' theme. Unilver's multinational status enables them to connect with innovation teams around the world. In Toronto, Canada specifically, inspiration can be found on the city streets.
To receive insights their competitors don't, Unilever stays a step ahead with their personal care product marketing. It is important to challenge assumptions and past successes in order to avoid complacency and ensure future achievement. Celebrating team diversity is also paramount. Humans of New York's Brandon Stanton demonstrated Unilever's commitment to this concept by guest speaking at their 2015 Personal Care Event.
Trend Themes
1. Diversity-celebrating Personal Care Products - Companies can innovate and expand their personal care product lines by embracing diversity and promoting individuality through their marketing strategies.
2. Innovative Personal Care Marketing - Companies can differentiate themselves from competitors by utilizing innovative marketing strategies that challenge assumptions and embrace diversity.
3. Connection to Innovation Teams - Multinational companies can leverage their global presence to connect with innovation teams around the world and stay ahead in personal care product development.
Industry Implications
1. Consumer Goods - Consumer goods companies can benefit from embracing diversity and promoting individuality in their marketing strategies for personal care products.
2. Personal Care - The personal care industry can benefit from innovative marketing strategies that challenge assumptions and embrace diversity to differentiate themselves from competitors.
3. Marketing and Advertising - Marketing and advertising professionals can help companies in the personal care industry innovate and expand their products by challenging assumptions and promoting diversity in their branding and messaging tactics.
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