Ultramare’s Personal Air Purification Device Takes the Form of a Scarf
Laura McQuarrie — February 24, 2017 — Lifestyle
References: adweek
Ultramare makes a business os selling filters to hospitals in order to minimize the spread of germs, but it is now launching a personal air purification accessory to help the public do the same outside of the hospital environment.
This personal air filtration wearable takes the form of a chic black scarf, which looks no different from most other scarves of its style, except for the fact that it features built-in filters. When the scarf is wrapped around one's neck during times when it is cold and people are prone to catching an illness, the accessory offers protection from airborne germs and viruses.
The stylish and unisez personal air purification accessory is a fashion-focused alternative to the surgical masks that are typically worn in Asian countries where concerns of pollution and air quality are high.
This personal air filtration wearable takes the form of a chic black scarf, which looks no different from most other scarves of its style, except for the fact that it features built-in filters. When the scarf is wrapped around one's neck during times when it is cold and people are prone to catching an illness, the accessory offers protection from airborne germs and viruses.
The stylish and unisez personal air purification accessory is a fashion-focused alternative to the surgical masks that are typically worn in Asian countries where concerns of pollution and air quality are high.
Trend Themes
1. Personal Air Filtration - Ultramare's scarf-based air-purification device highlights the growing trend towards personal air filtration wearable.
2. Fashionable Filtration Accessories - The Ulramere scarf demonstrates an emerging trend for air filtration accessories that offer stylish solutions, rather than traditional health supplies like surgical masks.
3. Preventative Health Devices - The Ulramere scarf points toward a trend for using wearable tech to promote healthier lifestyles that include preventative health measures.
Industry Implications
1. Healthcare - Ultramere's air purifiers at hospital level exemplify how the healthcare industry can benefit by more personal air filtration technologies.
2. Clothing and Accessories - The Ulramere scarf highlights the fashion industry's growing interest in protective wearables that integrate with personal style.
3. Lifestyle and Wellness - The Ulramere scarf indicates the wellness industry's ability to create preventative solutions and capitalize on the growing popularity of personal health solutions.
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