Intimawear by Bodyform is Eco-Friendly and Reusable
Laura McQuarrie — April 12, 2021 — Lifestyle
References: bodyform & famouscampaigns
Intimawear by Bodyform is the brand's new range of period pants and they are designed to be washable, reusable, comfortable and absorbent. Created for light to medium flows, the underwear is designed to offer hours of protection in a sustainable way, since the garments can be rinsed in cold water and added to the washing machine. Powered by TriTech Performance and the freedom and comfort of normal underwear styles, Intimawear by Bodyform helps to reduce disruptions in daily life.
To introduce its new period pants to the world, the brand is challenging the narratives that have been created around sanitary products. Unlike some ads that avoid the color red altogether, Bodyform's ad embraces the bold color, speaks to realistic scenes from everyday life and normalizes the subject of both periods and period pants.
To introduce its new period pants to the world, the brand is challenging the narratives that have been created around sanitary products. Unlike some ads that avoid the color red altogether, Bodyform's ad embraces the bold color, speaks to realistic scenes from everyday life and normalizes the subject of both periods and period pants.
Trend Themes
1. Reusable Period Pants - There is potential for further disruption in the sustainable menstrual products industry by developing more advanced, high-performance and eco-friendly reusable period pants.
2. Period-normalizing Advertising - Other brands in the menstrual products industry can challenge traditional taboos around advertising period products by creating more body-positive, inclusive, and realistic ads that center around the period experience and make women feel empowered.
3. Smart and Connected Menstrual Products - There is an opportunity to integrate technology such as sensors, AI, and data analytics into menstrual products, allowing for more accurate tracking of menstrual cycles, real-time alerts, and personalized advice on menstrual health.
Industry Implications
1. Sustainable Menstrual Products - The sustainable menstrual products industry can continue to innovate by creating more reusable, biodegradable, and eco-friendly menstrual products, such as period pants, period cups, and period underwear.
2. Feminine Care Brands - Feminine care brands can continue to challenge taboos and break period stigmas by creating products, services, and experiences that address menstrual pain, fatigue, and emotional mood swings that come with menstruation.
3. Women's Health Technology - The women's health technology industry can continue to develop innovative solutions that improve menstrual health by creating smart and connected menstrual products, fertility tracking apps, and telemedicine services that provide more accurate and personalized advice to women.
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