Ella K's Perfume Products Pay Tribute to Historic Female Explorers
Laura McQuarrie — October 7, 2019 — Fashion
References: ellakparfums & cosmeticsbusiness
Ella K is a new fragrance brand with perfume products that takes inspiration from historic female explorers like Alexandra David-Neel, Karen Blixen and Amelia Earhart. Each one of the brand's fragrances highlights a particular note and invites people to feel transported in place and time. While Poeme De Sagano taps into a bamboo forest near Kyoto, Pluie Sur Ha Long channels the aromas of nature as a "sensual ode to water." In the collection of eight perfume scents, Ella K also explores notes like bergamot, lotus, rose, iris and spider lily.
While each of the perfumes is packaged in an elegant minimalist bottle, the secondary packaging of the products reveals an illustration that helps to hint at the place of origin that inspired the scent.
While each of the perfumes is packaged in an elegant minimalist bottle, the secondary packaging of the products reveals an illustration that helps to hint at the place of origin that inspired the scent.
Trend Themes
1. Female Explorer-inspired Perfumes - Creating fragrances inspired by historic female explorers taps into the growing trend of gender inclusivity and empowerment in the beauty industry.
2. Sensory Time Travel - Inviting people to feel transported in place and time through fragrances taps into the trend of immersive and experiential storytelling in the consumer goods industry.
3. Minimalist Packaging with Hidden Meanings - Using elegant minimalist bottles and secondary packaging with illustrations related to the place of origin taps into the trend of incorporating storytelling and symbolism into product packaging.
Industry Implications
1. Beauty and Fragrance - The beauty and fragrance industry can explore the opportunity of creating more diverse and empowering products that pay homage to historical figures and offer unique olfactory experiences.
2. Consumer Goods - The consumer goods industry can leverage the power of storytelling and sensory experiences to create innovative products that transport consumers to different places and eras.
3. Product Packaging - The product packaging industry has the potential to innovate by incorporating storytelling and hidden meanings in packaging design, enhancing brand narratives and enticing consumer curiosity.
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