The 'Perfecting Yourself' Collection Honors the TUMI Brand
Michael Hemsworth — October 21, 2019 — Art & Design
References: rong-design & yankodesign
The 'Perfecting Yourself' collection has been created by RONG Design as a series of products that pay homage to the TUMI brand and offer consumers a way to maintain optimal preparedness when going about their daily routine.
The studio focused on three elements of TUMI's signature design including the travel tag, the wheel and its ballistic nylon material. These items were evolved into the 'Life' flashlight, 'Path' roller measurer and the 'Strength' ballistic nylon wallet. Each of these items have a minimal aesthetic that will be favored by those who have a penchant for high-end luggage and design, and want to integrate it further into their lifestyle.
The 'Perfecting Yourself' collection puts a focus on sleek portability and enhanced functionality to make them well-suited for busy professionals.
The studio focused on three elements of TUMI's signature design including the travel tag, the wheel and its ballistic nylon material. These items were evolved into the 'Life' flashlight, 'Path' roller measurer and the 'Strength' ballistic nylon wallet. Each of these items have a minimal aesthetic that will be favored by those who have a penchant for high-end luggage and design, and want to integrate it further into their lifestyle.
The 'Perfecting Yourself' collection puts a focus on sleek portability and enhanced functionality to make them well-suited for busy professionals.
Trend Themes
1. Minimal Travel Accessories - Opportunity for creating sleek and functional travel accessories with a minimalist design.
2. Brand Collaboration Collections - Opportunity for collaborative collections that pay homage to established brands and offer unique products.
3. Premium Lifestyle Integration - Opportunity to integrate high-end luggage design and functionality into everyday lifestyle products.
Industry Implications
1. Fashion Accessories - Opportunity for fashion accessory brands to create sleek and functional travel accessories.
2. Design and Studio - Opportunity for design studios to collaborate with established brands to create unique collections.
3. Luxury Goods - Opportunity for luxury brands to integrate their signature design and functionality into lifestyle products.
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