This Campaign Raises Awareness for Fruit in Plastic That's Not Needed
Luz Marina Silva Mullo — June 27, 2016 — Lifestyle
References: Company & SourceBlog
This fruit in plastic campaign consists of a peeled tangerine in a plastic box, which was presented with: "Peruvians who believe in a modern and healthy Peru. Reinventing the use of plastic harmoniously with nature to promote healthy fruit consumption." A video from the campaign says: "Can you imagine what could be easier than eating a tangerine?" and a very controversial slogan: "As fresh from the tree."
All this led to the criticism of thousands of Facebook users because there was no reason to bottle it and less to sell it for almost a dollar when the kilogram costs the same. This only creates more pollution by unnecessary use of plastic. Many people thought it really was a launch campaign, but the aim was to sensitize people. Another video was released that said: "The Practifrutas are not a social experiment. They are all that outrages us an artificial life, who does not think health, or food, or in nature, nor on the planet." With this the 'Practifrutas' campaign explained that it really wanted to promote healthy eating all along.
All this led to the criticism of thousands of Facebook users because there was no reason to bottle it and less to sell it for almost a dollar when the kilogram costs the same. This only creates more pollution by unnecessary use of plastic. Many people thought it really was a launch campaign, but the aim was to sensitize people. Another video was released that said: "The Practifrutas are not a social experiment. They are all that outrages us an artificial life, who does not think health, or food, or in nature, nor on the planet." With this the 'Practifrutas' campaign explained that it really wanted to promote healthy eating all along.
Trend Themes
1. Anti-plastic Packaging - There is an opportunity for companies to produce more eco-friendly packaging for fruits and vegetables.
2. Clean Eating - Consumers are increasingly interested in healthy and environmentally-friendly food options, creating opportunities for companies to develop products and campaigns around these concepts.
3. Transparency Marketing - Companies can create marketing campaigns centered around transparency and honesty, highlighting their commitment to health and sustainability, to appeal to customers who value these qualities.
Industry Implications
1. Packaging - The packaging industry can invest in creating innovative, sustainable packaging options for fruits and vegetables, such as biodegradable or reusable materials.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of clean eating by offering more healthy and eco-friendly options, and by marketing their products as such.
3. Marketing and Advertising - Marketing and advertising companies can help businesses develop and promote transparent and eco-friendly campaigns that appeal to consumers' values and concerns.
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