These HTeaO Crafted Sodas Were Created with poppi
Michael Hemsworth — February 10, 2025 — Lifestyle
References: hteao & qsrmagazine
The HTeaO crafted sodas are a new series of refreshments from the iced tea franchise created in collaboration with probiotic soda brand poppi that will provide consumers with a series of functional refreshments to try out.
The drink menu consists of three options to choose from including the Trop poppi, Peachy poppi and Dirty Cherry poppi, which are each made with poppi soda alongside HTeaO's premium iced tea. The drinks will be available at participating locations starting February 14, 2025 for customers to try out in 24-ounce and 32-ounce size options priced at $5.49 and $6.89, respectively.
HTeaO President Heath Nielsen spoke on the HTeaO crafted sodas saying, "These drinks represent the best of both brands—innovative, fresh, and absolutely delicious. Our goal has always been to elevate the tea experience, and this collaboration with poppi allows us to introduce our customers to an entirely new way to enjoy their favorite beverages. We’re proud to unite two Texas-founded brands for this exciting partnership.”
Image Credit: HTeaO
The drink menu consists of three options to choose from including the Trop poppi, Peachy poppi and Dirty Cherry poppi, which are each made with poppi soda alongside HTeaO's premium iced tea. The drinks will be available at participating locations starting February 14, 2025 for customers to try out in 24-ounce and 32-ounce size options priced at $5.49 and $6.89, respectively.
HTeaO President Heath Nielsen spoke on the HTeaO crafted sodas saying, "These drinks represent the best of both brands—innovative, fresh, and absolutely delicious. Our goal has always been to elevate the tea experience, and this collaboration with poppi allows us to introduce our customers to an entirely new way to enjoy their favorite beverages. We’re proud to unite two Texas-founded brands for this exciting partnership.”
Image Credit: HTeaO
Trend Themes
1. Functional Beverage Blends - The integration of functional ingredients like probiotics into popular drink categories creates new avenues for consumer engagement and wellness-driven consumption.
2. Collaborative Brand Innovations - Partnerships between established brands are giving rise to unique hybrid products that combine expertise and customer bases from different market segments.
3. Customized Refreshment Experiences - Offering a variety of flavors and sizes caters to consumer desire for personalized beverage options, enhancing brand loyalty in a competitive market.
Industry Implications
1. Probiotic Beverage Industry - The rising popularity of gut-health products presents significant growth potential for companies developing innovative probiotic drinks that appeal to health-conscious consumers.
2. Tea Retail Industry - Expanding product lines to include novel drink offerings like probiotic sodas represents an opportunity for tea brands to diversify and capture new market segments.
3. Collaborative Consumer Goods - The trend of co-branded products opens up new possibilities for companies to innovate by combining strengths from multiple industries to attract diverse consumer demographics.
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