Pepsi's 'Let's get Together' Campaign Unfolds Across 3 Phone Screens
Ellen Smith — June 27, 2017 — Marketing
References: pepsi & adsoftheworld
The soda company is thinking outside of the box with the release of Pepsi's 'Let's get together' -- "the first-ever multi-screen mobile ad.”
The ad, which is part of Pepsi's four year series celebrating Ramadan, consists of three videos, each depicting a different frame from the same story. When you gather two other individuals together, the three frames can play in unison with each other, allowing the story to be fully understood.
The ad is narrated by Sameer Ghanem, a famous Egyptian actor and tells the story of three friends who are distracted by their phones but ultimately discover the importance of spending quality time together, distraction-free. The ad cleverly uses Pepsi's theme of "togetherness" to compel its audience both by words and physical action to consider the adverse role technology plays in our lives.
The ad, which is part of Pepsi's four year series celebrating Ramadan, consists of three videos, each depicting a different frame from the same story. When you gather two other individuals together, the three frames can play in unison with each other, allowing the story to be fully understood.
The ad is narrated by Sameer Ghanem, a famous Egyptian actor and tells the story of three friends who are distracted by their phones but ultimately discover the importance of spending quality time together, distraction-free. The ad cleverly uses Pepsi's theme of "togetherness" to compel its audience both by words and physical action to consider the adverse role technology plays in our lives.
Trend Themes
1. Multi-screen Advertising - The use of multiple screens in advertising campaigns allows for interactive and engaging storytelling.
2. Mobile Ad Innovation - Creating multi-screen mobile ads opens new possibilities for immersive and impactful advertising experiences.
3. Narrative-driven Ads - Using a multi-frame approach in ads helps convey a complete story, enhancing viewer engagement and brand messaging.
Industry Implications
1. Beverage Industry - Implementing multi-screen ads in the beverage industry offers a unique way to capture consumer attention and promote brand values.
2. Advertising Industry - Incorporating multi-screen advertising strategies introduces innovative methods to captivate audiences and deliver memorable brand messages.
3. Entertainment Industry - Leveraging multi-screen storytelling in ads presents entertainment brands with an opportunity to create compelling narratives and engage viewers on various platforms.
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