The Pepsi Spire Encourages Users to Mix Together New Flavors
Michael Baxter — May 22, 2014 — Marketing
References: pepsispire & psfk
Coca-Cola has been using ultra high-tech vending machines for the last little while to not only boost sales, but encourage people to try all the Coke products; The Pepsi Spire is looking to make the race more of a competition. Where the Coca-Cola Freestyle machine was large and offered every Coke product under the sun, the Pepsi Spire is much leaner and encourages flavor mixing.
The way the Pepsi Spire works is much like the Freestyle. First, the user picks the type of drink they want, whether it be Pepsi, Tropicana or the like. The user then adds various flavors to their drink to customize it just the way they like. With choices like lime and cherry, the choices are abundant.
The way the Pepsi Spire works is much like the Freestyle. First, the user picks the type of drink they want, whether it be Pepsi, Tropicana or the like. The user then adds various flavors to their drink to customize it just the way they like. With choices like lime and cherry, the choices are abundant.
Trend Themes
1. Custom Flavor Mixing - The trend of customizing drinks by mixing flavors is on the rise, driven by innovative soda machines like the Pepsi Spire.
2. Interactive Vending Machines - The trend of interactive vending machines is growing, as they provide a unique way to engage customers while giving them a customized experience.
3. On-demand Personalization - The trend of on-demand personalization is driving the popularity of machines like the Pepsi Spire, as customers want to tailor their products to their unique preferences and tastes.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to capitalize on the trend of custom flavor mixing and interactive vending machines to provide unique experiences for their customers.
2. Food Service Industry - The food service industry can integrate the concept of on-demand personalization by introducing interactive vending machines that allow customers to customize their orders.
3. Retail Industry - The retail industry can adopt the trend of on-demand personalization by introducing interactive vending machines that allow customers to create their own unique products on the spot.
4
Score
Popularity
Activity
Freshness
