Pepsi is Repackaging for the First Time in 17 Years
Simal Yilmaz — March 31, 2013 — Business
The Pepsi bottle is changing for the first time in 17 years. Considering the duration of the time that a re-branding has been seen suitable, this is remarkably big news for the brand.
It is getting rid of its seductive hour glass shape and focusing more on functionality. The "easier-to-grip" bottle shape is ergonomic and lets hands grasp it in the most comfortable way possible.
The shape is certainly not one that most people are used to. But then again, that is probably an effective strategy as it will create the most amount of attention.
Regardless of how well a brand does, re-branding and change is a necessary element for all companies. Pepsi has recognized this need and acutely taken action with his re-branded ergonomic bottle that will be on the market starting April.
It is getting rid of its seductive hour glass shape and focusing more on functionality. The "easier-to-grip" bottle shape is ergonomic and lets hands grasp it in the most comfortable way possible.
The shape is certainly not one that most people are used to. But then again, that is probably an effective strategy as it will create the most amount of attention.
Regardless of how well a brand does, re-branding and change is a necessary element for all companies. Pepsi has recognized this need and acutely taken action with his re-branded ergonomic bottle that will be on the market starting April.
Trend Themes
1. Ergonomic Bottle Design - Disruptive innovation opportunity: Explore new bottle shapes and designs that prioritize functionality and ergonomics for improved user experience.
2. Rebranding Strategies - Disruptive innovation opportunity: Investigate rebranding opportunities to create attention and stay relevant in the market, even for well-established brands.
3. Continuous Change and Adaptation - Disruptive innovation opportunity: Embrace the need for change and constantly adapt through product evolution to meet customer needs and preferences.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions that improve functionality, grip, and ergonomics in the beverage industry.
2. Consumer Goods - Disruptive innovation opportunity: Utilize rebranding strategies to attract attention, create excitement, and maintain market relevance in the consumer goods industry.
3. Product Design - Disruptive innovation opportunity: Explore unconventional shapes and designs to enhance user experience and value in various product categories.
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