Pepsi Blue is Returning After Nearly 20 Years
Michael Hemsworth — April 24, 2021 — Marketing
The Pepsi Blue soda is being brought back by the brand to offer consumers a retro refreshment that is sure to satisfy flavor preferences amongst those with a nostalgic mindset. The soda is returning after a nearly 20 year hiatus from market availability, which saw it released in 2002 before being discontinued in the US and Canada in 2004. The berry-flavored cola features a vibrant, blue-hued appearance that is arriving just in time for warm weather and will boast branding that encourages responsible summertime activities.
The Pepsi Blue soda is only around for a limited time while supplies last and will be sold in 20-ounce bottles, six-packs of 16.9 or 16-ounce servings, an eight-pack of 16.9-ounce bottles or a PET six-pack.
Image Credit: Pepsi
The Pepsi Blue soda is only around for a limited time while supplies last and will be sold in 20-ounce bottles, six-packs of 16.9 or 16-ounce servings, an eight-pack of 16.9-ounce bottles or a PET six-pack.
Image Credit: Pepsi
Trend Themes
1. Nostalgia-driven Beverages - Reintroducing discontinued classic beverages can tap into consumers' desire for nostalgia and longing for simpler times.
2. Limited-time Offerings - Creating limited-time offerings can create buzz and urgency around a product, potentially increasing demand and sales.
3. Promoting Responsible Actions - Using branding to encourage consumers to participate in responsible summertime activities can appeal to socially-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on consumers' nostalgia by reintroducing discontinued classic beverages.
2. Marketing Industry - The marketing industry can use limited-time offerings as a marketing tactic to increase demand and sales.
3. Socially-conscious Consumer Goods Industry - The socially-conscious consumer goods industry can appeal to consumers by promoting responsible actions and activities through branding.
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