The 'BlingSting' Pepper Spray for Girls is Cute and Bedazzled
Laura McQuarrie — June 18, 2013 — Lifestyle
References: blingsting.myshopify & style.mtv
The 'BlingSting' pepper spray for girls is a smart way to ensure safety and style. BlingSting notes statistics like: "Every 2 minutes, someone in the US is sexually assaulted." Facts like these encouraged the mother and daughter team to come up with a way to help more females protect themselves.
Pepper spray is a helpful thing to carry around, but the mom and daughter team behind 'BlingSting' noted that they were personally less likely to attach the safety device to their keychains because they are typically so unattractive. Their solution to encouraging more females to protect themselves was to bedazzle the cases.
The cute cases are jewel-encrusted in four different colors which can be clipped onto keychains or tucked into the pocket of a purse for use in an emergency situation.
Pepper spray is a helpful thing to carry around, but the mom and daughter team behind 'BlingSting' noted that they were personally less likely to attach the safety device to their keychains because they are typically so unattractive. Their solution to encouraging more females to protect themselves was to bedazzle the cases.
The cute cases are jewel-encrusted in four different colors which can be clipped onto keychains or tucked into the pocket of a purse for use in an emergency situation.
Trend Themes
1. Fashionable Self-defense - Opportunity for companies to create stylish safety products that encourage people to carry them around.
2. Personal Safety Awareness - Opportunity for businesses to create educational programs and marketing campaigns centered around personal safety and self-defense.
3. Accessory Customization - Opportunity for companies to offer customizable safety accessories to appeal to different individual preferences and personalities.
Industry Implications
1. Personal Defense Products - Companies can innovate and develop new types of fashionable and personalized self-defense products to keep up with changing consumer preferences and interests.
2. Fashion and Accessories - Fashion brands can partner with personal defense product companies to produce fashionable, customized self-defense accessories that match their clothing lines.
3. Marketing and Advertising - Businesses can explore opportunities in promoting personal safety awareness and self-defense through interactive and engaging marketing and advertising campaigns.
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