The Peloton Tread Can Livestream Over 7,000 Fitness Videos
Ellen Smith — January 16, 2018 — Lifestyle
References: onepeloton & theverge
This year's CES 2018 showcased the Peloton Tread -- a $4000 internet-connected treadmill that's helping individuals achieve and exceed their fitness goals.
The treadmill aims to transform the stationary workout equipment into an engaging platform for avid and beginner runners alike, through offering live-streaming fitness classes on its integrated HD touchscreen. With more than 7,000 classes available on-demand, athletes are sure to find an instructional video that caters to their fitness requirements.
In order to optimize the experience, the Peloton Tread has eliminated all buttons, resulting in a sleek and sophisticated piece of machinery that allows for one to completely immerse themselves in the exercising content. Although it comes with a higher price tag than most, this treadmill hopes to help athletes save money in the long run, by not having to attend expensive fitness classes.
The treadmill aims to transform the stationary workout equipment into an engaging platform for avid and beginner runners alike, through offering live-streaming fitness classes on its integrated HD touchscreen. With more than 7,000 classes available on-demand, athletes are sure to find an instructional video that caters to their fitness requirements.
In order to optimize the experience, the Peloton Tread has eliminated all buttons, resulting in a sleek and sophisticated piece of machinery that allows for one to completely immerse themselves in the exercising content. Although it comes with a higher price tag than most, this treadmill hopes to help athletes save money in the long run, by not having to attend expensive fitness classes.
Trend Themes
1. Connected Fitness Equipment - The Peloton Tread showcases the potential of integrating internet connectivity into workout equipment, creating an interactive and immersive fitness experience.
2. Live-streaming Fitness Classes - The Peloton Tread's integration of over 7,000 on-demand fitness classes demonstrates the growing trend of accessing personalized and flexible workout routines from home.
3. Buttonless Design - The elimination of buttons in the Peloton Tread presents an opportunity for disruptive innovation in the fitness equipment industry, prioritizing a sleek and intuitive user experience.
Industry Implications
1. Fitness Equipment - The Peloton Tread's internet connectivity and live-streaming capabilities highlight the potential for innovation and competition within the fitness equipment industry.
2. Online Fitness Platforms - The integration of on-demand fitness classes in the Peloton Tread opens up opportunities for online fitness platforms to expand their offerings and reach a wider audience.
3. Home Fitness Solutions - The Peloton Tread's buttonless design and immersive workout experience present a disruptive innovation opportunity for companies focusing on home fitness solutions.
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