Medicom's New Peko-Chan Teddy Bear is Perfect for Valentine's Day
Madison Mackay — January 25, 2018 — Life-Stages
References: family-town.jp & hypekids
Toy company Medicom released a new Peko-Chan Teddy Bear, an over-sized art toy for children.
Peko-chan is the mascot for Fujiya, a chain of confectionary stores and restaurants. The mascot is a little girl with pigtails (licking her lips) and is a popular Japanese marketing icon. These life-sized dolls can be seen nationwide standing in front of the brand's retail stores. Inspired by this character, Medicom created a new bear with a familiar face and well-known smile. This bear is covered in blue and pink hearts and is available just in time for Valentine's Day.
The Peko-Chan teddy bear will be sold as a set which will include one small bear and one extra large bear.
Peko-chan is the mascot for Fujiya, a chain of confectionary stores and restaurants. The mascot is a little girl with pigtails (licking her lips) and is a popular Japanese marketing icon. These life-sized dolls can be seen nationwide standing in front of the brand's retail stores. Inspired by this character, Medicom created a new bear with a familiar face and well-known smile. This bear is covered in blue and pink hearts and is available just in time for Valentine's Day.
The Peko-Chan teddy bear will be sold as a set which will include one small bear and one extra large bear.
Trend Themes
1. Life-sized Mascot Dolls - The creation of life-sized mascot dolls inspired by popular marketing icons presents opportunities for businesses to capitalize on merchandise and brand recognition.
2. Art Toys for Children - The release of over-sized art toys for children opens up opportunities for businesses to tap into the growing market of collectible toys and provide unique and creative play experiences.
3. Holiday-themed Merchandise - The introduction of holiday-themed merchandise like the Peko-Chan Teddy Bear presents opportunities for businesses to target seasonal consumer demands and boost sales during festive periods.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can leverage the trend of creating life-sized mascot dolls and over-sized art toys to diversify their product offerings and attract a broader range of customers.
2. Confectionery Retail - Confectionery retailers, like Fujiya, can explore the opportunity of partnering with toy companies to create merchandise featuring their popular mascots, enhancing brand loyalty and driving customer engagement.
3. Retail and E-commerce - The retail and e-commerce industry can benefit from the trend of holiday-themed merchandise by offering exclusive limited-edition products that tap into the excitement and traditions associated with special occasions.
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