Everybody is a Designated Driver
Going Like Sixty — March 29, 2008 — Lifestyle
References: fietscafe.nl
Anytime I've been on a bike with four people pedaling, at least two are just loafing along. Add beer to the mix and this Pedal Pub isn't going to go far or fast. After starting in Germany and the Netherlands, it is now in the U.S. 16 people can ride, with five pedaling seats and the driver.
Implications - An innovation like this is not only a fun novelty, but a foray into the world of portable services. If bars and pubs can be mobile, there's no telling what other types of businesses can transferred onto wheels as well. With a growing consumer desire for convenience, it won't be long before everything from restaurants to beauty counters has a moving option.
Implications - An innovation like this is not only a fun novelty, but a foray into the world of portable services. If bars and pubs can be mobile, there's no telling what other types of businesses can transferred onto wheels as well. With a growing consumer desire for convenience, it won't be long before everything from restaurants to beauty counters has a moving option.
Trend Themes
1. Mobile Services - Pedal Pubs open up the opportunity for businesses to become mobile, catering to the growing consumer desire for convenience.
2. Portable Entertainment - Pedal Pubs serve as a fun novelty and highlight the potential for other types of businesses to offer portable entertainment experiences.
3. Moving Options - The success of Pedal Pubs suggests a market for mobile businesses, paving the way for restaurants, beauty counters, and other industries to consider moving options.
Industry Implications
1. Hospitality - The hospitality industry can explore the concept of mobile services, offering unique experiences to customers.
2. Entertainment - The entertainment industry can leverage the idea of portable entertainment to create new and engaging experiences for audiences.
3. Food and Beverage - Restaurants and bars can consider the potential of moving options, expanding their reach and catering to the convenience-focused consumers.
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