NibMor by Pearlfisher is Enticing
Jamie Danielle Munro — April 26, 2014 — Lifestyle
References: pearlfisher & packageinspiration
NibMor by Pearlfisher is a new branding concept for the chocolate that entices onlookers and makes one want to take a bite of the popular dessert. The front features a hand reaching out for a bit of chocolate, along with bits of whatever flavor is inside.
For example, for the mint-flavored design, the chocolate represented on the front also has a mint leaf flowing from the top. The color green is also used for the backdrop hue to accentuate this flavor. Other choices for NibMor in terms of flavor include almond, crispy, extreme and original. According to Package Inspiration, since "portion control is particularly important to NibMor’s food philosophy, Pearlfisher has used a hand as a primary design element that playfully cues the correct portion size for each product in the range."
For example, for the mint-flavored design, the chocolate represented on the front also has a mint leaf flowing from the top. The color green is also used for the backdrop hue to accentuate this flavor. Other choices for NibMor in terms of flavor include almond, crispy, extreme and original. According to Package Inspiration, since "portion control is particularly important to NibMor’s food philosophy, Pearlfisher has used a hand as a primary design element that playfully cues the correct portion size for each product in the range."
Trend Themes
1. Hand-picked Packaging - Opportunity to create unique and enticing packaging designs that reflect the product flavors and promote portion control.
2. Interactive Product Labeling - Developing labels that encourage customer engagement and highlight product features and benefits.
3. Personalized Product Lines - Creating products with a variety of flavor options and customizable portion sizes to cater to individual preferences.
Industry Implications
1. Food Packaging - Innovative packaging designs can make products stand out on shelves and promote better portion control.
2. Food Manufacturing - Developing unique flavor options and packaging designs can elevate a brand and attract new customers.
3. Confectionery Industry - Providing customers with a variety of flavor options and packaging designs can help increase brand loyalty and appeal to a wider audience.
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