Hershey Canada Launched Its Reese's Pieces Peanut Candy into Space
Laura McQuarrie — February 5, 2019 — Marketing
References: thehersheycompany & candyindustry
Hershey Canada's Reese's Pieces Peanut Candy was launched into space, signaling the first innovation to the iconic candy in 40 years in Canada and a first-of-its-kind "extraterrestrial product sampling initiative."
At the end of January, the Peanut Candy was set in an in-store product display to "attract extraterrestrials" and was launched into space with a high-altitude balloon with the capability to take the confections soaring up to three times higher than a typical commercial airplane flight.
While there are many beverage brands that have sent their coffee, whisky and beer products out of the Earth's atmosphere for marketing purposes, this stunt gives consumers the chance to get their hands on a treat that can truly be described as out of this world.
At the end of January, the Peanut Candy was set in an in-store product display to "attract extraterrestrials" and was launched into space with a high-altitude balloon with the capability to take the confections soaring up to three times higher than a typical commercial airplane flight.
While there are many beverage brands that have sent their coffee, whisky and beer products out of the Earth's atmosphere for marketing purposes, this stunt gives consumers the chance to get their hands on a treat that can truly be described as out of this world.
Trend Themes
1. Extraterrestrial Product Sampling - Hershey Canada's launch of Reese's Pieces Peanut Candy into space presents a unique opportunity for extraterrestrial product sampling.
2. Innovative Product Stunts - High-altitude candy stunts like Hershey Canada's launch of Reese's Pieces Peanut Candy into space can generate buzz and interest in a brand's products.
3. Novelty Marketing Techniques - Sending products to space, such as Hershey Canada's Reese's Pieces Peanut Candy, showcases a brand's willingness to think outside of the box and try unconventional marketing techniques.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize innovative product stunts, like Reese's launch into space, to generate excitement and engage consumers in unique ways.
2. Marketing and Advertising - Novelty marketing techniques, like space-based product launches, can create new opportunities and challenges for the marketing and advertising industries.
3. Technology and Space Exploration - Collaborations between technology and food industries, such as the launch of Reese's into space, can pave the way for future breakthroughs and innovation in space exploration and technology.
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