CoverGirl's New 'Peacock Flare Mascara' Volumizes & Nourishes the Lashes
Riley von Niessen — September 26, 2017 — Fashion
Recently, CoverGirl launched its new 'Peacock Flare Mascara,' which boasts a unique waxy formula and brush that prevents smudging throughout the day and adds plenty of length and volume to one's lashes.
The impressive bird that inspires the product is carried throughout the design of the actual formula and the brush that makes the lashes fan out, as well as the packaging, with the tube colored a beautiful hue of turquoise, which is contrasted with a deep black. In addition, the Peacock Flare Mascara is offered in a total of 10 different shades, including five shades of black to suit consumer preferences.
The campaign was fronted by new CoverGirl, Food Network star, and celebrity mom Ayesha Curry.
The impressive bird that inspires the product is carried throughout the design of the actual formula and the brush that makes the lashes fan out, as well as the packaging, with the tube colored a beautiful hue of turquoise, which is contrasted with a deep black. In addition, the Peacock Flare Mascara is offered in a total of 10 different shades, including five shades of black to suit consumer preferences.
The campaign was fronted by new CoverGirl, Food Network star, and celebrity mom Ayesha Curry.
Trend Themes
1. Peacock-inspired Beauty Products - Creating beauty products that draw inspiration from peacocks and emulate their vibrant, colorful feathers.
2. Long-lasting Smudge-proof Makeup - Developing makeup that incorporates a unique waxy formula and brush that prevents smudging and lasts throughout the day.
3. Variety in Mascara Colors - Expanding a product line to offer consumers a wider variety of mascara colors and shades.
Industry Implications
1. Cosmetics Industry - Capitalizing on the trend of peacock-inspired makeup and creating long-lasting, smudge-proof mascara products.
2. Fashion Industry - Incorporating peacock-inspired designs and colors in clothing and accessory lines.
3. Entertainment Industry - Partnering with beauty brands to launch celebrity-driven campaigns promoting innovative and bold makeup products.
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