PitchPlay's Software Monitors Pay Per Click Campaigns Online
Laura McQuarrie — March 17, 2015 — Business
References: pitchplay & centraljersey
Aiming to turn people browsing the Internet into buyers is PitchPlay, a software geared towards the management of pay-per-click campaigns. PitchPlay's approach combines web design with video commercials that provide a personal touch from a sales rep who is able to deliver a pitch to online shoppers, 24/7.
As well as being set up for acquisition, the pay-per-click software technology from PitchPlay is backed by a powerful dashboard that's capable of tracking and analyzing marketing results across multiple web pages, so it becomes much easier to make sales conversions online. With dynamic landing pages, captivating video content and credit card processing tools, PitchPlay describes that "Users can now focus on how much it costs to get one customer versus how much they spend each month on pay-per-click and sponsored advertising."
As well as being set up for acquisition, the pay-per-click software technology from PitchPlay is backed by a powerful dashboard that's capable of tracking and analyzing marketing results across multiple web pages, so it becomes much easier to make sales conversions online. With dynamic landing pages, captivating video content and credit card processing tools, PitchPlay describes that "Users can now focus on how much it costs to get one customer versus how much they spend each month on pay-per-click and sponsored advertising."
Trend Themes
1. Personalized E-commerce - Disruptive innovation opportunity: Develop software that uses personalization techniques to enhance the online shopping experience and increase sales conversions.
2. Integrated Marketing Analytics - Disruptive innovation opportunity: Create a software platform that combines comprehensive tracking and analysis of marketing results across multiple channels to optimize marketing strategies.
3. Automated Sales Pitch - Disruptive innovation opportunity: Invent technology that delivers personalized sales pitches to online shoppers in the form of video commercials, enhancing engagement and driving sales.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Develop tailored software solutions that integrate personalization techniques, analytics, and automated sales pitch delivery to improve the overall e-commerce experience.
2. Digital Advertising - Disruptive innovation opportunity: Build innovative software tools that optimize pay-per-click campaigns through advanced tracking, analysis, and personalized video content.
3. Marketing Technology - Disruptive innovation opportunity: Create software platforms that combine marketing analytics, personalization techniques, and automated sales pitch delivery to revolutionize marketing strategies.
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