The Paul Smith x Alien Workshop Skateboard is Stylishly Crude
References: paulsmith & highsnobiety
Paul Smith is trading in high-end fashion in favor of extreme sports with the new Paul Smith x Alien Workshop Skateboard.
After dabbling in camera cases and boomboxes, the company uses the Paul Smith x Alien Workshop Skateboard to prove its ability to do just about anything outside of fashion. The street deck is designed with a black and white-striped body. The back showcases multiple images of a smiling cartoon monkey that seems to enjoy flipping people the bird. One detail that's worth noting is that Paul Smith has integrated its multi-color, striped design on the edge of the skateboard as a small signature.
The Paul Smith x Alien Workshop Skateboard is an extremely limited item with only 200 pieces available. It's now available at the Paul Smith online store.
After dabbling in camera cases and boomboxes, the company uses the Paul Smith x Alien Workshop Skateboard to prove its ability to do just about anything outside of fashion. The street deck is designed with a black and white-striped body. The back showcases multiple images of a smiling cartoon monkey that seems to enjoy flipping people the bird. One detail that's worth noting is that Paul Smith has integrated its multi-color, striped design on the edge of the skateboard as a small signature.
The Paul Smith x Alien Workshop Skateboard is an extremely limited item with only 200 pieces available. It's now available at the Paul Smith online store.
Trend Themes
1. Extreme Sports Fashion - The Paul Smith x Alien Workshop Skateboard combines high-end fashion with extreme sports, showcasing a trend of fashion brands entering the sports market.
2. Limited Edition Collaborations - The limited availability of the Paul Smith x Alien Workshop Skateboard highlights a trend of brands partnering with each other for exclusive, collectible products.
3. Graphic Art Skateboards - The use of bold graphic designs, such as the Paul Smith x Alien Workshop Skateboard's cartoon monkey motif, represents a trend of artistic expression in the skateboarding industry.
Industry Implications
1. Fashion - Fashion brands like Paul Smith expanding into the sports market creates new opportunities for disruptive innovation in the fashion industry.
2. Branding and Marketing - Limited edition collaborations like the Paul Smith x Alien Workshop Skateboard present opportunities for brands to create buzz and engage with their audience through exclusive products.
3. Sports and Leisure - The popularity of graphic art skateboards, as seen in the Paul Smith x Alien Workshop Skateboard, provides innovative opportunities in the sports and leisure industry for unique designs and collaborations.
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