These Patterned Chocolate Wrappers are Vibrantly Hued
Jana Pijak — May 4, 2016 — Marketing
References: behance.net
Graphic designer Hee Jae Kim is the creative force behind Chocho's patterned chocolate branding. This brand identity is inspired by vivid textiles and is displayed in a palette of vibrant hues. Each snack package is adorned with a signature pattern -- ranging from layered pepper motifs to collaged orange icons that reference Chocho's unique ingredient pairings.
Each of these patterned chocolate wrappers represents a different artisanal flavor and will appeal to art and design fans with a serious sweet tooth. Designer Hee Jae Kim recreates textile-like prints on each of Chocho's packages and accents each finished product with the brand's insignia. This block lettered logo is paired with different fruit illustrations, used again to identify varying chocolate flavor profiles. In addition to pepper, orange and strawberry dark chocolate flavors, the brand also carries favorites like blueberry and classic walnut.
Each of these patterned chocolate wrappers represents a different artisanal flavor and will appeal to art and design fans with a serious sweet tooth. Designer Hee Jae Kim recreates textile-like prints on each of Chocho's packages and accents each finished product with the brand's insignia. This block lettered logo is paired with different fruit illustrations, used again to identify varying chocolate flavor profiles. In addition to pepper, orange and strawberry dark chocolate flavors, the brand also carries favorites like blueberry and classic walnut.
Trend Themes
1. Textile-inspired Branding - Chocho's use of vibrant hues and signature patterns creates a unique visual identity for their chocolate brand, which could inspire other companies to incorporate textile-inspired designs in their branding.
2. Artisanal Flavor Pairings - Chocho's artisanal flavor pairings, such as layered pepper and strawberry dark chocolate, reflect a growing trend of innovative and unexpected flavor combinations in the food industry.
3. Graphic Design-meets-packaging - The collaboration between graphic designer Hee Jae Kim and Chocho showcases how creative packaging design can enhance a product's visual appeal and brand identity.
Industry Implications
1. Confectionery - Chocho's unique chocolate flavors and vibrant packaging could disrupt the confectionery market and inspire other candy brands to experiment with bold flavor combinations and colorful branding.
2. Graphic Design - Hee Jae Kim's innovative use of textile-inspired designs in her packaging design for Chocho demonstrates how graphic design can be applied in new and creative ways across a range of industries.
3. Artisanal Food - Chocho's focus on artisanal flavor pairings and unique ingredient combinations reflects a trend toward more premium and differentiated artisanal food products in the marketplace.
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