PATRÓN Unveiled the Limited-Edition PATRÓN Extra Añejo 10 Años
Grace Mahas — September 28, 2019 — Lifestyle
References: patrontequila & prnewswire
PATRÓN recently unveiled a remarkably rare and limited-edition tequila called the PATRÓN Extra Añejo 10 Años. As the name suggests, this exceptional tequila was aged for 10 years in a blend of American oak and hybrid American and Limousin barrels. The tequila boasts a robust flavor profile with a smooth and light finish.
"We are one of a handful of tequila brands to create a tequila of this age and caliber and are extremely proud to have another outstanding product join our expanding range of aged tequilas," said Adrian Parker, the Global Vice President of Marketing for PATRÓN tequila at Bacardi Global Brands Limited.
The new limited-edition PATRÓN Extra Añejo 10 Años will be sold exclusively in the United States for a suggested retail price of $349 for a 750ml bottle.
"We are one of a handful of tequila brands to create a tequila of this age and caliber and are extremely proud to have another outstanding product join our expanding range of aged tequilas," said Adrian Parker, the Global Vice President of Marketing for PATRÓN tequila at Bacardi Global Brands Limited.
The new limited-edition PATRÓN Extra Añejo 10 Años will be sold exclusively in the United States for a suggested retail price of $349 for a 750ml bottle.
Trend Themes
1. Limited-edition Spirits - The release of PATRÓN Extra Añejo 10 Años showcases the trend of limited-edition spirits, offering consumers unique and exclusive experiences.
2. Ultra-aged Tequila - The 10-year aging process of PATRÓN Extra Añejo 10 Años highlights the trend of ultra-aged tequila, appealing to connoisseurs seeking complex and refined flavors.
3. Premium Pricing - The $349 suggested retail price of PATRÓN Extra Añejo 10 Años reflects the trend of premium pricing in the spirits industry, catering to consumers willing to invest in luxury experiences.
Industry Implications
1. Beverage Alcohol - The release of limited-edition spirits like PATRÓN Extra Añejo 10 Años presents disruptive innovation opportunities within the beverage alcohol industry, encouraging other brands to explore unique aging processes.
2. Tequila - The ultra-aging trend of PATRÓN Extra Añejo 10 Años presents disruptive innovation opportunities within the tequila industry, allowing for the development of premium, aged tequilas with distinctive flavor profiles.
3. Luxury Spirits - The premium pricing trend exemplified by PATRÓN Extra Añejo 10 Años offers disruptive innovation opportunities within the luxury spirits industry, encouraging the creation of high-end, limited-edition products to cater to discerning consumers.
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