Patrizia Pepe AW11/12 Campaign has a Seductive Softness
Amelia Roblin — July 19, 2011 — Marketing
References: patriziapepe & fashionising
The art directors behind the Patrizia Pepe AW11/12 campaign have done nothing groundbreaking in terms of setting up a singular photo shoot, but the fact remains that the sensual use of tried and true techniques makes this lookbook irresistible.
Mert & Marcus have done their usual job of capturing an enticing scene, and it's the exquisite Edita Vilkeviciute who's starring in this sexy selection of spreads. The girl flaunts a broad range of items from fur coats and iridescent dresses to breezy slips and her own nude skin. Each garment and accessory takes on an increasingly inviting appearance as the muse models the Patrizia Pepe AW11/12 collection amidst the intimate environment of her gently sun-kissed boudoir.
Mert & Marcus have done their usual job of capturing an enticing scene, and it's the exquisite Edita Vilkeviciute who's starring in this sexy selection of spreads. The girl flaunts a broad range of items from fur coats and iridescent dresses to breezy slips and her own nude skin. Each garment and accessory takes on an increasingly inviting appearance as the muse models the Patrizia Pepe AW11/12 collection amidst the intimate environment of her gently sun-kissed boudoir.
Trend Themes
1. Sensual Fashion Campaigns - Fashion brands are creating campaigns with sensual and daring concepts, embracing traditional techniques for an irresistible allure.
2. Fur Fashion and Ethics - The fur industry faces ethical challenges as consumer preferences shift towards cruelty-free options, leading to the development of sustainable materials, faux fur, and innovative design.
3. Intimate Fashion Marketing - Brands are exploring intimate and private environments as a backdrop for their fashion campaigns, creating a more personal and alluring connection with consumers.
Industry Implications
1. Fashion Industry - Fashion brands need to embrace sustainability and innovation to adapt to shifting consumer preferences and societal expectations of ethics.
2. Faux Fur Industry - The demand for cruelty-free fashion has propelled the growth of the faux fur industry and encouraged the development of alternative materials and eco-friendly design.
3. Marketing and Advertising Industry - The marketing and advertising industry should continue to explore innovative and intimate concepts for fashion campaigns, creating a more personal and immersive experience for consumers.
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