The Path of Life Rice Blends Come in Three Flavor Options
Michael Hemsworth — February 25, 2020 — Marketing
References: pathoflife & preparedfoods
Rice is traditionally associated with being prepared from scratch, but the Path of Life rice blends are positioned as a new product range that will help to accelerate the cooking process. The rice products are crafted with all-natural ingredients and feature a frozen profile that can be prepared for consumption in mere minutes instead of requiring extended periods of time to be made.
The products come in three flavor options including Ancient Grains & Seed Blend, Cilantro Lime Rice Blend and the Saffron Rice Blend. Each of the Path of Life rice blends contain under 200 calories, zero trans fats, zero added sugars and between two and four grams of protein. The rices are also non-GMO, certified gluten-free and made with plant-based ingredients.
The products come in three flavor options including Ancient Grains & Seed Blend, Cilantro Lime Rice Blend and the Saffron Rice Blend. Each of the Path of Life rice blends contain under 200 calories, zero trans fats, zero added sugars and between two and four grams of protein. The rices are also non-GMO, certified gluten-free and made with plant-based ingredients.
Trend Themes
1. Frozen Rice Blends - There is an opportunity to create unique flavor combinations and packaging options that appeal to consumers seeking convenient and healthy meal options.
2. Natural Ingredients - There is an opportunity to explore the use of natural and organic ingredients as a point of differentiation from competitors.
3. Plant-based Products - As consumers continue to seek out plant-based options for health and environmental reasons, there is an opportunity to create more frozen rice blends made with plant-based ingredients.
Industry Implications
1. Frozen Food - Frozen food companies can explore new product offerings that cater to consumers looking for healthy and convenient meal options.
2. Health Food - Health food stores can carry frozen rice blends as a healthier alternative to traditional frozen meals.
3. Organic Food - Organic food brands can create frozen rice blends made with all-natural and organic ingredients to appeal to health-conscious consumers.
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