This Pasta Packaging Concept Illuminates the Homemade Process
Rebecca Byers — March 23, 2016 — Lifestyle
References: brenocardoso & packagingoftheworld
This ingenious pasta packaging concept highlights the different ways in which brands can highlight a product's purity and freshness through packaging that illuminates a specific step in the process of making it by hand. Designed by Breno Cardoso of Sao Paulo, Brazil, the clever concept re-imagines the rolling pin as a vessel for fresh, handmade pastas with caps on the ends that hold different spices.
The intriguing packaging concept was also designed by Cardoso to be an invitation to the launch party of the fictitious brand, Sapore di Nonna. A notable feature of the rolling pin packages is the cut out on one side that allows the consumer to have a view of the product inside.
The intriguing packaging concept was also designed by Cardoso to be an invitation to the launch party of the fictitious brand, Sapore di Nonna. A notable feature of the rolling pin packages is the cut out on one side that allows the consumer to have a view of the product inside.
Trend Themes
1. Handmade Packaging - This innovative concept highlights the purity and freshness of a product by showcasing its handmade process.
2. Interactive Packaging - By featuring a cutout that allows for a product view, brands can create interactive packaging that engages consumers.
3. Reusable Packaging - This concept could inspire a trend in reusable packaging that doubles as a functional kitchen tool.
Industry Implications
1. Food Packaging Industry - The food packaging industry could adopt this concept to showcase the handmade process of various products.
2. Kitchenware Industry - This concept could inspire the creation of kitchenware items that double as packaging for fresh, homemade items.
3. Gift Packaging Industry - This concept could inspire a new trend in gift packaging by showcasing the handmade process of a gift item.
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