Adriana Pereira's Spaghetti Packaging Design Caters to Seniors
Laura McQuarrie — January 19, 2015 — Life-Stages
References: behance.net & behance.net
In response to some of the issues that the elderly face when it comes to food preparation, Adriana Pereira created this pasta packaging design. The package is made with a polypropylene film, printed with bold letters so that its contents are easily visible.
Rather than having a top that needs to be snipped with scissors to open, this packet features a red tab for easy opening. At the top of the package, there's also a handy printed guide, which serves as a measuring tool to demonstrate the perfect bunch of dry noodles to serve two people. The bottom of the pasta package is sealed, so that only one end of the bag ever needs to be opened. Addressing visibility and motor skills, this is a clever design that helps seniors maintain their independence when cooking at home.
Rather than having a top that needs to be snipped with scissors to open, this packet features a red tab for easy opening. At the top of the package, there's also a handy printed guide, which serves as a measuring tool to demonstrate the perfect bunch of dry noodles to serve two people. The bottom of the pasta package is sealed, so that only one end of the bag ever needs to be opened. Addressing visibility and motor skills, this is a clever design that helps seniors maintain their independence when cooking at home.
Trend Themes
1. Elderly-friendly Packaging - Creating packaging designs that address the unique needs of the elderly population, such as easy-open features and clear visibility, presents opportunities for disruptive innovation in the packaging industry.
2. Accessible Food Preparation Tools - Developing tools and utensils specifically designed to assist seniors in food preparation tasks, like measuring guides and easy-open tabs, opens up possibilities for disruptive innovation in the kitchenware industry.
3. Independence-enhancing Product Design - Designing products that empower seniors to maintain their independence, like the easy-open pasta packaging with its user-friendly features, offers disruptive innovation opportunities in the senior care industry.
Industry Implications
1. Packaging - The packaging industry can explore innovative solutions for creating easy-open and visually clear packaging designs that cater to the needs of the elderly population.
2. Kitchenware - The kitchenware industry can capitalize on the demand for accessible food preparation tools by developing products that facilitate ease of use for seniors, such as measuring guides and easy-open tabs.
3. Senior Care - The senior care industry can embrace independence-enhancing product design, like the easy-open pasta packaging, to meet the unique needs of older individuals and improve their quality of life.
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