Barilla is Supporting the Blind Community with Be My Eyes
Laura McQuarrie — August 11, 2021 — Lifestyle
References: bemyeyes & specialtyfood
Be My Eyes is a free app that connects blind and low-vision people with sighted volunteers and company representatives for visual assistance, and Barilla is the first food company to support the community with pasta cooking resources. The app is now expanding to offer food and beverage support and with Barilla's aid, app users can prepare perfectly cooked pasta dishes, try new recipes and get their questions answered by the Barilla team, also known as Pasta Professionals.
Thanks to this partnership, people who are blind and visually impaired can access the support and resources they need for creating dishes with the brand's pasta and sauces at home. This new feature can be found within the Be My Eyes app's Specialized Help menu in the new Food & Beverages category.
Thanks to this partnership, people who are blind and visually impaired can access the support and resources they need for creating dishes with the brand's pasta and sauces at home. This new feature can be found within the Be My Eyes app's Specialized Help menu in the new Food & Beverages category.
Trend Themes
1. Inclusive Cooking Resources - Companies can partner with assistive technologies to provide cooking resources for visually impaired individuals.
2. Specialized Assistance Apps - Expanding the scope of assistive apps beyond general visual assistance can create unique opportunities for businesses to partner with users.
3. Brand-specific Cooking Resources - Partnering with major brands can open up a new market for assistive technologies to create brand-specific resources for disabled individuals.
Industry Implications
1. Assistive Technologies - Assistive technology companies can look into creating new cooking resources and expanding the scope of assistance for visually impaired individuals.
2. Food and Beverage Industry - Companies in the food and beverage industry can explore the potential of partnering with assistive technology to create specialized cooking resources for disabled individuals to access their products.
3. Wearable Technology - Wearable technology companies can look into developing specialized devices for disabled individuals to better interact with apps and access cooking resources.
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