Diego Lorenzo Jose Photographs True Athletic Ambition
Andrew Loh — October 25, 2011 — Life-Stages
References: diego.ph & behance.net
Athletic Portraits by Manila-based photographer Diego Lorenzo Jose capture the overwhelming energetic vibe given off by most active and aspiring athletes that could very well be the sports icons of tomorrow. Judging from one of the pictures showing a swimmer wearing a medal around his neck, one could deduce that it is not entirely impossible.
Essentially, the series of images see the gung-ho athletes work up a sweat while doing what they do best – burn calories and push their bodies forward. Various forms of sports are depicted in the Athletic Portraits by Diego Lorenzo Jose captures, from swimming and Muay Thai combat to badminton, soccer and outdoor workouts using the kettlebell.
Essentially, the series of images see the gung-ho athletes work up a sweat while doing what they do best – burn calories and push their bodies forward. Various forms of sports are depicted in the Athletic Portraits by Diego Lorenzo Jose captures, from swimming and Muay Thai combat to badminton, soccer and outdoor workouts using the kettlebell.
Trend Themes
1. Sports Photography - Disruptive innovation opportunity: Develop new techniques and technology to capture the true essence and energy of athletes in action.
2. Fitness Training - Disruptive innovation opportunity: Create innovative fitness training programs and equipment that cater to the diverse needs and preferences of athletes.
3. Athlete Branding - Disruptive innovation opportunity: Explore new ways to connect athletes with their fans and build their personal brands through creative marketing strategies.
Industry Implications
1. Photography - Disruptive innovation opportunity: Develop advanced camera technologies and editing software specifically designed for sports photographers.
2. Fitness Equipment - Disruptive innovation opportunity: Invent and manufacture cutting-edge fitness equipment that enhances athletic performance and prevents injuries.
3. Sports Marketing - Disruptive innovation opportunity: Utilize emerging technologies and social media platforms to revolutionize the way athletes engage with their fans and sponsors.
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