Passarella Death Squad Plays With Racy Covers For Fall 2009
Andrew Robichaud — June 16, 2009 — Pop Culture
References: passarella & highsnobiety
Fashionably black and white would be a simple, yet misleading way to describe the 2009 Autumn/Winter t-shirt collection from Passarella Death Squad.
The arrangement of shirts possess a shaded rendition of a high-end magazine cover. The provocative models are carefully censored by the creative design of the t-shirt.
Passarella Death Squad manufactures and hand screens each garment in London. The 2009 Autumn/Winter collection is an interesting view of regularly colorful magazine covers.
Implications - I'm a big sucker for ads like these. By deftly featuring an ad campaign that is deftly sexualized in addition to displaying the quality of the shirt's designs shows a brand willingness to blend high and low brow.
The arrangement of shirts possess a shaded rendition of a high-end magazine cover. The provocative models are carefully censored by the creative design of the t-shirt.
Passarella Death Squad manufactures and hand screens each garment in London. The 2009 Autumn/Winter collection is an interesting view of regularly colorful magazine covers.
Implications - I'm a big sucker for ads like these. By deftly featuring an ad campaign that is deftly sexualized in addition to displaying the quality of the shirt's designs shows a brand willingness to blend high and low brow.
Trend Themes
1. Magazine T-shirt Collections - The trend of incorporating magazine cover designs on t-shirts presents opportunities for clothing brands to merge fashion and print media.
2. Provocative Fashion Campaigns - The use of deftly sexualized ad campaigns in the fashion industry highlights opportunities for brands to bridge the gap between high and low brow aesthetics.
3. Hand-screened Garments - The practice of manufacturing and hand-screening garments offers opportunities for unique and artisanal clothing brands to stand out in the competitive fashion market.
Industry Implications
1. Fashion Apparel - The fashion apparel industry can explore innovative ways to incorporate magazine covers into their clothing designs to attract trend-conscious customers.
2. Print Media - Print media companies have the potential to collaborate with fashion brands to create exclusive magazine cover designs for t-shirts, tapping into the fashion industry's reach and appeal.
3. Artisan Clothing - The artisan clothing industry can leverage the trend of hand-screened garments to emphasize their craftsmanship and differentiate themselves from mass-produced fashion brands.
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