The Boursin Parsley & Lemon Gournay Cheese is Tartly Finished
Michael Hemsworth — June 24, 2021 — Marketing
References: boursin & brandeating
The Boursin Parsley & Lemon Gournay Cheese is a new flavor from the brand that will provide consumers with an unexpected way to enhance the flavor profile of their charcuterie boards this summer.
The cheese features a soft, crumbly texture that is infused with the namesake ingredients parsley and lemon, which helps to lighten the flavor profile to be tart and bright. The cheese features vibrant branding that gives the product a distinct summertime feeling that will make it easily identifiable on store shelves by shoppers.
The Boursin Parsley & Lemon Gournay Cheese is a limited-edition offering that is arriving now at retailers nationwide in 5.2-ounce packages priced at around $6 each. The product follows on the brand's successful launch of its signature spreadable cheese in seasonally inspired flavors over the past few years.
Image Credit: Boursin
The cheese features a soft, crumbly texture that is infused with the namesake ingredients parsley and lemon, which helps to lighten the flavor profile to be tart and bright. The cheese features vibrant branding that gives the product a distinct summertime feeling that will make it easily identifiable on store shelves by shoppers.
The Boursin Parsley & Lemon Gournay Cheese is a limited-edition offering that is arriving now at retailers nationwide in 5.2-ounce packages priced at around $6 each. The product follows on the brand's successful launch of its signature spreadable cheese in seasonally inspired flavors over the past few years.
Image Credit: Boursin
Trend Themes
1. Seasonal Flavored Spreadable Cheeses - Opportunity for cheese brands to release seasonal and limited edition flavors of their spreadable cheeses to attract consumers looking for new and unique flavors.
2. Healthy Infused Cheese Flavors - Incorporating healthy ingredients like herbs and citrus fruits into cheese to create healthier alternatives is a potential innovation opportunity for dairy brands.
3. Vibrant Branding for Cheese Products - Creating unique and vibrant branding to make cheese products more noticeable and appealing to consumers can be a disruptive innovation opportunity for cheese companies.
Industry Implications
1. Dairy - Dairy companies can experiment with various cheese flavors and branding to offer consumers more exciting and unique cheese options.
2. Food and Beverage - Food and Beverage brands can utilize unique flavor combinations in their products to cater to consumers' evolving tastes and preferences.
3. Retail - Retailers can market and showcase exciting cheese flavors in stores to attract consumers looking for new and unique options for their meals and snacks.
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