Paris 2024 Unveils The Olympic and Paralympic Phryge Characters
References: press.paris2024.org & dezeen
The Paris 2024 Olympics and Paralympics officially unveil their mascots and it is called the Olympic Phryge and the Paralympic Phryge. These mascots have googly blue eyes and the bodies are just a red Phrygian cap. It has a cartoon style to the look and represents the traditional hat that was representative of freedom during the French Revolution.
Tony Estanguet, the president of Paris 2024 talks about the mascots, "At Paris 2024, we wanted mascots that would embody our vision and be able to share it with the French people and the world, Rather than an animal, our mascots represent an ideal. The Phrygian cap is a symbol of liberty. Since it is familiar to us and appears on our stamps and the pediments of our town halls, it also represents French identity and spirit."
Image Credit: Paris 2024
Tony Estanguet, the president of Paris 2024 talks about the mascots, "At Paris 2024, we wanted mascots that would embody our vision and be able to share it with the French people and the world, Rather than an animal, our mascots represent an ideal. The Phrygian cap is a symbol of liberty. Since it is familiar to us and appears on our stamps and the pediments of our town halls, it also represents French identity and spirit."
Image Credit: Paris 2024
Trend Themes
1. Cartoonish Mascots - The trend of using cartoonish mascots to represent large-scale events like Olympics can be seen as an opportunity to market products targeted towards children and families.
2. Symbolism in Mascots - The trend of using symbols as mascots to represent freedom, liberty, and cultural identity can provide opportunities for companies to sell products that align with these values.
3. Digital Mascot Activation - As more and more of our lives move online, opportunities arise to create virtual activations of mascots, increasing the reach and engagement of the mascot, as well as opportunities to gather data on consumers in a non-invasive way.
Industry Implications
1. Sports and Gaming Industry - The mascot trend shows that there is an opportunity for sports and gaming industries to use mascots as a way to increase fan engagement as well as to market branded products and merchandise.
2. Advertising and Marketing Industry - The trend of using mascots as a symbol of freedom or liberty or cultural identity can be beneficial for advertising and marketing industries to market products that align with these values and create a cultural identity around their brands.
3. Tech Industry - By leveraging the trend of digital mascot activation, the tech industry can create new technologies to enable virtual activations, online ticket sales, and other online engagement opportunities for fans and audiences around the world.
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