Parade's Days of the Week Line Features Monday - Sunday Looks
Ellen Smith — July 21, 2020 — Fashion
References: hypebae
For many, childhood featured schedules and routine, and nostalgic day-labeled underwear helped to add to some of that structure -- Parade's Day of the Week line is tapping into that nostalgia with a stylish collection for adults, that offers thongs, briefs, and more, all embroidered with Monday through Sunday.
The range arrives in pastel colorways, offering light blues and pinks -- each one feature a day of the week delicately embroidered into the side. To announce the launch, the brand tapped multiple creators to put together lookbooks in the underwear using disposable cameras. The end result is a creative and dreamy photo series that highlights the brand's ethos of comfort and style for all bodies.
Image Credit: Parade
The range arrives in pastel colorways, offering light blues and pinks -- each one feature a day of the week delicately embroidered into the side. To announce the launch, the brand tapped multiple creators to put together lookbooks in the underwear using disposable cameras. The end result is a creative and dreamy photo series that highlights the brand's ethos of comfort and style for all bodies.
Image Credit: Parade
Trend Themes
1. Nostalgic Underwear - Opportunity to create nostalgic-themed clothing items for adults that tap into childhood memories and emotions.
2. Day-labeled Fashion - Opportunity to incorporate day-of-the-week labeling in various fashion items for organizational and stylistic purposes.
3. Disposable Camera Photography - Opportunity for brands to utilize disposable camera photography as a unique and creative marketing tool.
Industry Implications
1. Fashion - Fashion brands can explore incorporating nostalgic elements, such as day-labeled clothing, into their designs.
2. Apparel Manufacturing - Opportunity for apparel manufacturers to create a line of day-labeled clothing items for adults that evoke a sense of nostalgia and whimsy.
3. Photography and Marketing - Brands can experiment with disposable camera photography to create unique and memorable marketing campaigns.
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