PARA is a Female BIPOC-Owned Cannabis E-Commerce Retailer
Elena Rahman — February 10, 2022 — Art & Design
References: shop-para
PARA is a recently launched female-founded and BIPOC-owned cannabis e-retailer. The e-commerce shop specializes in premium and affordable paraphernalia based in New York City. The company curated an unparalleled assortment of affordable pipes, bongs, papers, trays, scents and fragrances, and more.
PARA is now officially shipping across the United States and throughout Canada. Mariam Saïd, the company's founder, has been operating in the luxury retail space for over a decade with brands like Ralph Lauren and Bloomingdale's. She turned her fashion experience towards cannabis retail to provide cannabis users with beautiful and affordable items to enhance their experience. In addition to its product offering, PARA features an educational tab on its website to help consumers understand the products and the cannabis culture.
Image Credit: PARA
PARA is now officially shipping across the United States and throughout Canada. Mariam Saïd, the company's founder, has been operating in the luxury retail space for over a decade with brands like Ralph Lauren and Bloomingdale's. She turned her fashion experience towards cannabis retail to provide cannabis users with beautiful and affordable items to enhance their experience. In addition to its product offering, PARA features an educational tab on its website to help consumers understand the products and the cannabis culture.
Image Credit: PARA
Trend Themes
1. Bipoc-owned Cannabis E-retailers - This trend presents an opportunity for more minority-owned businesses to enter the growing cannabis industry and cater to underserved consumer segments.
2. Affordable Paraphernalia and Accessories - Offering affordable and high-quality cannabis paraphernalia and accessories can attract a wider range of consumers and disrupt the existing luxury market for cannabis products.
3. Education-driven Cannabis Retail - The incorporation of an educational component into cannabis e-retail can inform and empower customers while establishing a stronger brand reputation and loyalty.
Industry Implications
1. Cannabis Retail - This industry needs to expand to cater better to the growing population of cannabis users, especially in less-represented segments such as minorities and low-income consumers.
2. Online Retail - The growth of e-commerce offers a significant opportunity for smaller and niche brands to enter the market more easily and compete with established players.
3. Fashion and Luxury Retail - The experience of professionals from the fashion and luxury retail sector can be leveraged to bring a more sophisticated and elevated aesthetic to the cannabis retail industry.
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