Jeremy Gutsche — January 20, 2006 — Marketing
References: adverlab.blogspot
Three dimensional paper craft displays with your logo all over them.
Yamaha's website offers layouts and assembly instructions to help you create realistic (and, of course, branded) papercraft motorcycle models. Also, see a similar post on BWM-themed papercraft in Taiwan. If that's your thing, see a collection at MAKE for even more stuff.
Implications - Despite the availability of many tools and materials, certain artists are going for more of a traditional approach to their craft. The use of paper has become popular due to its accessibility and delicate aesthetic. The DIY aspects of this material are also attractive for people who are looking to create personal works customized by their own hands.
Yamaha's website offers layouts and assembly instructions to help you create realistic (and, of course, branded) papercraft motorcycle models. Also, see a similar post on BWM-themed papercraft in Taiwan. If that's your thing, see a collection at MAKE for even more stuff.
Implications - Despite the availability of many tools and materials, certain artists are going for more of a traditional approach to their craft. The use of paper has become popular due to its accessibility and delicate aesthetic. The DIY aspects of this material are also attractive for people who are looking to create personal works customized by their own hands.
Trend Themes
1. Three-dimensional Paper Craft - Opportunity for businesses to create immersive and branded experiences using three-dimensional paper craft displays.
2. Personalized DIY Art - Potential for artists and businesses to tap into the appeal of personalized, handcrafted works using accessible materials like paper.
3. Traditional Craft Revival - Opportunity for artists to embrace traditional craft techniques and materials, such as papercraft, to create unique and delicate aesthetic experiences.
Industry Implications
1. Advertising - Advertising agencies can leverage three-dimensional paper craft displays to create attention-grabbing and engaging brand experiences.
2. Art and Design - Artists and designers can explore the personalized DIY art trend using materials like paper to create unique and customized works.
3. Craft and Hobby - Craft and hobby stores have the potential to capitalize on the traditional craft revival by offering paper craft materials and workshops.
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