Hender Scheme Encourages Creativity with the craft yourself / home kit
Amy Duong — April 27, 2020 — Art & Design
References: online.henderscheme & hypebeast
Hender Scheme unveils a new project that invites its consumers to explore their creative skill set -- the craft yourself / home kit launches in a DIY manner. The Japanese leathermaker brand created a set of pieces that come together as a coin bank to keep fans busy at home.
The kit features a thread, needle, and panels of soft cow leather panels that have pre-punched holes. On the corners of the middle section are slits that have side panels to be folded up. The top of the piece results in a roof structure that is conjoined by another leather panel that opens up a slit for coins to enter. Branding details are debossed in a subtle manner.
Image Credit: Hender Scheme
The kit features a thread, needle, and panels of soft cow leather panels that have pre-punched holes. On the corners of the middle section are slits that have side panels to be folded up. The top of the piece results in a roof structure that is conjoined by another leather panel that opens up a slit for coins to enter. Branding details are debossed in a subtle manner.
Image Credit: Hender Scheme
Trend Themes
1. DIY Craft Kits - The rise of DIY craft kits has created opportunity for brands to engage consumers in a new way, while also igniting creativity and skill-building.
2. At-home Entertainment - As people spend more time at home, there is an opportunity for brands to develop products that provide entertainment and engagement in the home.
3. Sustainable Crafting - As consumers become more environmentally conscious, sustainable crafting materials and techniques are on the rise, providing an opportunity for brands to offer more eco-friendly options.
Industry Implications
1. Craft Supplies - Craft supply companies can expand their offerings to include DIY craft kits to meet the growing demand for at-home activities.
2. Leather Goods - The leather goods industry can take advantage of the trend and offer more DIY leather kits that not only provide entertainment, but also allow consumers to learn new skills.
3. E-commerce - E-commerce platforms can develop dedicated sections for DIY craft kits, providing consumers with an easy way to access and purchase the latest trends in crafting at home.
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