This Reusable Shopping Tote's Printed Interior Doubles as Gift Wrap
Laura McQuarrie — July 26, 2017 — Eco
References: suelopes & packagingoftheworld
As common as paper shopping bags are across different retail outlets around the world, the majority of them take the form of single-use packaging that becomes rendered useless once a store-bought item has been safely transported home.
Inspired by the many supermarkets that are swapping out plastic bags for more sustainable solutions, Sue Lope created a concept for a reusable shopping tote. While the paper shopping bag features a plain exterior, the interior boasts vividly printed patters, which means that the bags may be deconstructed and reused as wrapping paper. Available patterns include stripes, spots, wavy patterns and other fun variations to fit any gifting occasion.
Many conscious consumers are looking to minimize their environmental impact by supporting the purchase of products with packaging that has the potential to be instantly reused or creatively repurposed.
Inspired by the many supermarkets that are swapping out plastic bags for more sustainable solutions, Sue Lope created a concept for a reusable shopping tote. While the paper shopping bag features a plain exterior, the interior boasts vividly printed patters, which means that the bags may be deconstructed and reused as wrapping paper. Available patterns include stripes, spots, wavy patterns and other fun variations to fit any gifting occasion.
Many conscious consumers are looking to minimize their environmental impact by supporting the purchase of products with packaging that has the potential to be instantly reused or creatively repurposed.
Trend Themes
1. Reusable Shopping Totes - Opportunity to design reusable shopping bags with unique and customizable patterns on the interior for creative repurposing.
2. Sustainable Packaging - Opportunity to develop packaging solutions that are both eco-friendly and offer additional functionality like being repurposed as gift wrap.
3. Conscious Consumerism - Opportunity to attract environmentally conscious consumers by offering products with packaging that can be reused or repurposed.
Industry Implications
1. Retail - Opportunity for retailers to offer reusable shopping bags with printed interiors as a sustainable packaging solution.
2. Packaging - Opportunity for packaging companies to design sustainable packaging solutions that can be repurposed, such as wrapping paper.
3. E-commerce - Opportunity for e-commerce companies to provide reusable bags as packaging options, appealing to environmentally conscious consumers.
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