Tokki is Revolutionizing How Consumers Give Gifts
Grace Mahas — September 8, 2022 — Lifestyle
References: shop.tokki
Tokki is reinventing gifting with beautiful, reusable gift bags with QR-coded customizable, personalized cards which are compiled with the recipient in mind. Tokkis provide consumers with a 3-in-1 gift wrapping solution, including a dynamic bag made from three recycled water bottles, a snap-close top (eliminating the need for tissue paper), and a customizable, shareable QR greeting card unlike any other. The product is simple to use. Simply scan the QR code, create a message and video, and follow the bag's journey.
Jane Park, the founder of Julep Beauty, invented Tokki after being overwhelmed with unrecyclable gift wrap on a holiday morning. A sustainable solution was born after Jane remembered how her grandmother in Korea used to package important gifts in reusable silk squares.
Jane Park, the founder of Julep Beauty, invented Tokki after being overwhelmed with unrecyclable gift wrap on a holiday morning. A sustainable solution was born after Jane remembered how her grandmother in Korea used to package important gifts in reusable silk squares.
Trend Themes
1. Reusable Gift Packaging - Opportunities exist to develop new, reusable gift packaging solutions that combine beauty, sustainability, and customization.
2. Qr-enabled Personalization - QR codes offer a unique way to personalize gifts and connect with recipients, presenting opportunities for new custom gift services.
3. Sustainability in Gifting - Consumers increasingly care about the environmental impact of their gift giving, creating disruption for traditional wrapping and packaging industries.
Industry Implications
1. Eco-friendly Packaging - The eco-friendly packaging industry can innovate by creating sustainable and customizable options for gift giving without compromising design or convenience.
2. Direct-to-consumer Gifting - Direct-to-consumer gift companies that integrate QR-code technology into gift customization can offer a unique and sustainable experience for customers.
3. Personalized Video Messaging - Industries that focus on personalized video messaging experiences, such as social media and video conferencing, can consider ways to integrate into the gift giving experience with QR-code technology.
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