Tod's Spring/Summer 2018 Collection Enjoyed a Whimsical Presentation
References: isoi.co & behance.net
Earlier this year, luxury-focused Italian brand Tod's released four commercial videos for its collection that embraced an incredibly artistic paper set design. For the promotion of the Spring/Summer 2018, the leather goods label tapped into design agency Twin Studio and paper artists Isoì (Gaia Bernasconi). The result is absolutely stunning.
The videos highlight Tod's high-quality and fashion-forward bags and footwear. Each clip has a fairytale-esque aesthetic through masterfully handcrafted paper set designs. Isoì's breathtakingly immersive work creates full environments and each one is arranged with accordance to the brief's artistic direction. From "a lush Jungle [and] a wild Savannah" to "the charm of the Mediterranean Sea and the light of the Desert," the mesmerizingly intricate artwork blends the line between crafts and luxury fashion.
The videos highlight Tod's high-quality and fashion-forward bags and footwear. Each clip has a fairytale-esque aesthetic through masterfully handcrafted paper set designs. Isoì's breathtakingly immersive work creates full environments and each one is arranged with accordance to the brief's artistic direction. From "a lush Jungle [and] a wild Savannah" to "the charm of the Mediterranean Sea and the light of the Desert," the mesmerizingly intricate artwork blends the line between crafts and luxury fashion.
Trend Themes
1. Artistic Paper Set Design - The use of artistic paper set designs in fashion promotions provides an innovative way for luxury brands to captivate consumers and highlight their product offerings.
2. Collaboration with Artistic Talent - Brands can benefit from collaborating with artistic talent in order to create unique and visually captivating promotional materials that differentiate them from competitors and showcase their creativity.
3. Fairytale-inspired Aesthetics - The integration of fairytale-inspired aesthetics in promotional materials offers a creative opportunity for brands to mesmerize consumers and increase engagement with their products.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can take advantage of the use of artistic paper set designs by collaborating with talented artists to create captivating promotional videos that highlight their high-quality products.
2. Design Agencies - Design agencies can target luxury fashion brands and offer their artistic expertise to create mesmerizing promotional materials that differentiate the brand from its competitors.
3. Fine Arts - This trend offers new opportunities for fine arts artists to expand into the commercial realm by collaborating with luxury brands in promoting their product offerings through visually captivating work.
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