The 'Paper Hair' Campaign Turned Sheets of Paper into Hair
Alexander Lam — August 16, 2013 — Marketing
References: kanechomamerica & ibelieveinadv
In an effort to promote hair products, hair care brand Kanechom launched the 'Paper Hair' campaign. Instead of using conventional flyers, Kanechom released textured posters built to represent hair. Each ad features a different type of hair represented by a single sheet paper. Curly hair is shown using strips of curled paper while straight hair is shown using a piece of linearly sliced paper. Other posters went for a more conceptual route by symbolizing types of hair.
Paper Hair was designed and implemented by Brazilian ad agency Filadelfia. Filadelfia had a small budget to work with so they found a way to get common flyers noticed. The quirky posters were placed in beauty salons in Brazil to promote the hair product brand.
Paper Hair was designed and implemented by Brazilian ad agency Filadelfia. Filadelfia had a small budget to work with so they found a way to get common flyers noticed. The quirky posters were placed in beauty salons in Brazil to promote the hair product brand.
Trend Themes
1. Interactive Advertising - Hair-Simulating Poster Ads demonstrate a trend of interactive advertising by using textured posters to engage viewers and stand out from conventional flyers.
2. Creative Marketing Strategies - The 'Paper Hair' Campaign showcases a trend of innovative marketing strategies, where brands find unique ways to promote their products and create memorable experiences.
3. Visual Storytelling - The use of paper to represent different types of hair in the 'Paper Hair' Campaign reveals a trend of visual storytelling, capturing attention and conveying messages through creative visuals.
Industry Implications
1. Beauty and Hair Care - Hair-Simulating Poster Ads present a disruptive innovation opportunity for the beauty and hair care industry to explore creative marketing ideas and engage customers in unique ways.
2. Advertising and Marketing - The 'Paper Hair' Campaign highlights a disruptive innovation opportunity for the advertising and marketing industry to push the boundaries of traditional advertising methods and create impactful campaigns.
3. Graphic Design and Printing - The design and production of hair-simulating posters in the 'Paper Hair' Campaign open up a disruptive innovation opportunity for the graphic design and printing industry to create interactive and visually appealing advertising materials.
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