The Paper-Bag Hanger Transforms to Suspend the Clothes it Once Carried
Amelia Roblin — January 14, 2012 — Eco
References: red-dot.sg & surfaceasiamag
Shopping bags represent one aspect of consumer culture that generates a great deal of unnecessary waste. Few of them ever get used again, so the Paper-Bag Hanger proposes a way to integrate another function and extend the life cycle of these disposables.
Winners of a 2011 Red Dot Design Award, Zhu Baixuan, Wang Sheng, Tang Ruoqing, Chen Hongyu and Bian Jing have reinvented the conventional retail tote. They have conceived a brown paper bag, likely to be manufactured of recycled paper products, which can be quickly and painlessly converted into a fully functional coat hanger.
The narrow boxy bag need simply be flipped upside-down and flattened for a hooked shape to pop out of the reinforced base. The strength of the thin cardboard which composes the Paper-Bag Hanger provides ample firmness to support the shoulders of the dress shirts in your closet.
Winners of a 2011 Red Dot Design Award, Zhu Baixuan, Wang Sheng, Tang Ruoqing, Chen Hongyu and Bian Jing have reinvented the conventional retail tote. They have conceived a brown paper bag, likely to be manufactured of recycled paper products, which can be quickly and painlessly converted into a fully functional coat hanger.
The narrow boxy bag need simply be flipped upside-down and flattened for a hooked shape to pop out of the reinforced base. The strength of the thin cardboard which composes the Paper-Bag Hanger provides ample firmness to support the shoulders of the dress shirts in your closet.
Trend Themes
1. Sustainable Packaging - The concept of re-purposing disposable packaging into practical home accessories
2. Circular Economy - The integration of a secondary function for disposable products to extend their value and lifespan.
3. DIY Home Furnishing - The trend of repurposing items from everyday life to create unique and practical furnishings or home accessories.
Industry Implications
1. Retail - Retail stores can explore the use of sustainable packaging as a means to better appeal to environmentally conscious consumers.
2. Manufacturing - Manufacturers of disposable packaging can explore the development of multi-functional products that reduce waste and offer extended value to consumers.
3. Home Decor - Home decor brands can leverage the trend of DIY furnishings and decor by encouraging the creative repurposing of everyday items, such as the Paper-Bag Hanger, into practical and unique household accessories.
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