The Pantone Universe Footwear Collection is Playfully Simple and Stylish
Meghan Young — April 5, 2016 — Fashion
The Pantone Universe Footwear 2016 Spring/Summer Collection helps people get ready for the sunnier seasons in style -- simple style. Playing off of its iconic color coding look, people will be able to match their outfits to their footwear in a myriad of ways. From Roland Garros Fade Out Sneakers to Formentera 2 Buckle Sandals and Kilimanjaro Trainers, the options are endless.
Inspired by its “Let Colors Rule” philosophy, the Pantone Universe Footwear 2016 Spring/Summer Collection are comprised of tons of staples. It's incredible to see how this brand has managed to traverse a wide variety of industries solely based on its strong identity and branding. Until seeing this collection with your own eyes, you may not have expected it.
Inspired by its “Let Colors Rule” philosophy, the Pantone Universe Footwear 2016 Spring/Summer Collection are comprised of tons of staples. It's incredible to see how this brand has managed to traverse a wide variety of industries solely based on its strong identity and branding. Until seeing this collection with your own eyes, you may not have expected it.
Trend Themes
1. Color-coded Fashion - Creating color-coordinated apparel and accessories is a disruptive innovation opportunity within the fashion industry.
2. Iconic Branding - Developing a strong brand identity and utilizing it across different industries presents disruptive innovation opportunities for branding and marketing professionals.
3. Customization and Personalization - Offering customizable footwear options based on personal preferences and outfits is a disruptive innovation opportunity for the footwear industry.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of color-coordinated fashion to offer innovative products and experiences.
2. Branding and Marketing - Branding and marketing professionals can capitalize on the trend of iconic branding by developing strategies that transcend industry boundaries.
3. Footwear - The footwear industry can explore disruptive innovation by introducing customizable and personalized footwear options.
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