The Panasonic Flat Technology Campaign Stars Some Dancing Animals
Meghan Young — April 30, 2012 — Marketing
References: g2brasil.br & ibelieveinadv
The Panasonic Flat Technology campaign is comprised of cute animal cartoons that center around the idea of spinning. From breakdancing pigs to figure skating turkeys, each animal has stopped mid-motion in complete shock at the news that there is "no reason to spin around anymore," as stated in the campaign's tag line. With Panasonic's latest flat technology developments, microwaves can evenly heat up food without the spinning dish in the middle, effectively providing more internal space for bigger meals.
Conceived and executed by Sao Paolo-based ad agency G2 Brasil, the Panasonic Flat Technology campaign was art directed by Manuel Veiga with creative direction by Cristiane Albano. Adorably illustrated by Gelmi Estudio De Arte, the imagery is at once silly and informative.
Conceived and executed by Sao Paolo-based ad agency G2 Brasil, the Panasonic Flat Technology campaign was art directed by Manuel Veiga with creative direction by Cristiane Albano. Adorably illustrated by Gelmi Estudio De Arte, the imagery is at once silly and informative.
Trend Themes
1. Flat Technology Developments - Disruptive innovation opportunities in developing flat technology for various appliances, eliminating the need for spinning components.
2. Cute Animal Cartoons - Disruptive innovation opportunities in using cute animal cartoons to engage and educate consumers about new technological advancements.
3. Leveraging Shock Factor - Disruptive innovation opportunities in creating advertising campaigns that utilize shock factor to grab attention and highlight product features.
Industry Implications
1. Home Appliance Manufacturing - Disruptive innovation opportunities in the development of flat technology for various home appliances to enhance functionality and user experience.
2. Advertising and Marketing - Disruptive innovation opportunities in utilizing creative and unconventional approaches, such as cute animal cartoons, to engage audiences and promote products.
3. Food and Beverage Industry - Disruptive innovation opportunities in leveraging flat technology advancements in microwaves to cater to larger meal sizes and provide more convenience for consumers.
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