The Palmolive Sta-Soft Ads Promote a Passionate Wardrobe Relationship
Meghan Young — September 3, 2012 — Marketing
References: yr & ibelieveinadv
The Palmolive Sta-Soft ad campaign shows just how much this product will change people's perceptions of their clothing. With a tag line that reads, "Love your clothes," it promotes a new loving relationship between a person and their wardrobe. From Superman being unable to shed his classic Clark Kent button-up shirt to the Queen of England sporting an 'I Heart NY' t-shirt during a parade, the Palmolive Sta-Soft ad campaign is all about appreciating pieces of clothes in new ways.
Conceived by the Young & Rubicam ad agency based in Johannesburg, South Africa, the Palmolive Sta-Soft ad campaign was art directed by Grant Seller and Bruce Murphy with creative direction by Michael Blore and Ian Franks. It was photographed by Michael Meyersfeld.
Conceived by the Young & Rubicam ad agency based in Johannesburg, South Africa, the Palmolive Sta-Soft ad campaign was art directed by Grant Seller and Bruce Murphy with creative direction by Michael Blore and Ian Franks. It was photographed by Michael Meyersfeld.
Trend Themes
1. Appreciative Wardrobe - There is an opportunity for clothing brands to create campaigns that promote a loving relationship between a person and their wardrobe.
2. Clothing Product Enhancement - There is an opportunity for companies that create fabric softeners or other products that enhance clothing to promote their benefits via advertising campaigns.
3. Sentimental Clothing Advertising - There is an opportunity for a sentimental advertising campaign that promotes the emotional relationship people have with their clothing.
Industry Implications
1. Clothing and Apparel - The clothing and apparel industry can take advantage of the opportunity to promote a loving relationship between a person and their wardrobe.
2. Household Products - The household product industry can promote the benefits of fabric softeners and other products that enhance clothing.
3. Advertising and Marketing - The advertising and marketing industry can create sentimental campaigns that promote the emotional relationship people have with their clothing.
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