Clourant by Floto+Warner Studio is Full of Surreal Vibrancy
Meghan Young — September 18, 2014 — Art & Design
References: flotowarner & thisiscolossal
Clourant is the titled of a paint photography series that will blow people's minds away. Although a simple concept, the resulting images are much more complex. Full of intense vibrancy, sharp motion and contrasting backdrops, the paint photography series captures splashes of the liquid using high-speed techniques.
A concept executed by Cassandra Warner and Jeremy Floto of Floto+Warner Studio, the paint photography series were captured at a speed of 1/3,500th of a second. Although no Photoshop was used, people won't be able to get over the surreal effect of such a technique. The photographers write, "Creating shapes of nature not experienced by the human eye, these short-lived anomalies are frozen for us to view at 3500th of a second. Transforming the non-discernible and ephemeral to the eternal. The essence of photography—immortalize the transitory."
A concept executed by Cassandra Warner and Jeremy Floto of Floto+Warner Studio, the paint photography series were captured at a speed of 1/3,500th of a second. Although no Photoshop was used, people won't be able to get over the surreal effect of such a technique. The photographers write, "Creating shapes of nature not experienced by the human eye, these short-lived anomalies are frozen for us to view at 3500th of a second. Transforming the non-discernible and ephemeral to the eternal. The essence of photography—immortalize the transitory."
Trend Themes
1. Paint Photography - The use of high-speed techniques to capture splashes of liquid creates surreal and vibrant images with disruptive innovation opportunities in advertising and marketing.
2. Motion Photography - The capturing of intense vibrancy and sharp motion in images creates opportunities for disruptive innovation in mobile camera technology and social media platforms.
3. High-speed Photography - Capturing short-lived anomalies with transient details offers disruptive innovation opportunities in scientific research, particularly in the fields of medicine and product development.
Industry Implications
1. Photography and Videography - Splashing paint photography presents disruptive innovation opportunities in the commercial and fine art photography and videography industries.
2. Advertising and Marketing - The use of paint photography techniques creates new disruptive innovation opportunities for advertising and marketing campaigns that require unique visual content.
3. Scientific Research - High-speed photography techniques offer disruptive innovation opportunities for scientific research in various fields, particularly in medicine and product development.
3.5
Score
Popularity
Activity
Freshness
