The Farrow & Ball x Natural History Museum Collab Shares Rich Earth Tones
Laura McQuarrie — September 23, 2019 — Art & Design
References: farrow-ball & packagingoftheworld
The Farrow & Ball Colour by Nature palette introduces a stunning paint collection that takes inspiration from the book library of the Natural History Museum, which includes titles like Werner’s Nomenclature of Colours, which informed Charles Darwin. The Farrow & Ball x Natural History Museum paint collection consists of 16 water-based shades that range from natural reds and greens to brilliant blues.
To balance the natural inspiration, the historical significance and convey how contemporary the colors are, a design was developed for the paint cans that balances botanical illustrations with Dutch Orange, a bright color from the collection that brings the Natural History Museum logo to life.
The newly introduced Colour by Nature collection introduces an extension to the 132 colors from Farrow & Ball.
To balance the natural inspiration, the historical significance and convey how contemporary the colors are, a design was developed for the paint cans that balances botanical illustrations with Dutch Orange, a bright color from the collection that brings the Natural History Museum logo to life.
The newly introduced Colour by Nature collection introduces an extension to the 132 colors from Farrow & Ball.
Trend Themes
1. Earth-inspired Paint Collections - Creating paint collections inspired by earth tones and natural elements, offering a unique and eco-friendly alternative.
2. Museum Collaboration - Partnering with museums to create paint collections that reflect the historical and cultural significance of the institution.
3. Water-based Paints - Developing water-based paint formulas that provide vibrant and sustainable colors for interior and exterior design projects.
Industry Implications
1. Paint and Coating Industry - Opportunity to innovate and create eco-friendly and earth-inspired paint collections for residential and commercial use.
2. Museum and Cultural Institutions - Collaboration with paint companies to offer exclusive paint collections that resonate with the historical theme of the museum and enhance the visitor experience.
3. Interior Design and Home Improvement - Utilizing water-based paint options to offer sustainable and vibrant color options for homeowners and professionals.
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