PacSun Active Offers Focuses on Mindfulness During Uncertain Times
Ellen Smith — November 4, 2020 — Fashion
PacSun's activewear line marks an entirely new direction for the brand as they pivot toward mindfulness and wellness. The line's official name is 'Pacsun Active' and it offers everything one might need to take the first steps towards a wellness journey.
The newly introduced line features a range of sports-focused pieces, that include comfortable sports bras, biker shorts, jackets, spandex items and more. Each of the pieces arrive in a muted pastel colorway, offering something a little more dreamy and reminiscent of the summer time. According to Brie Olson, Chief Brand Officer for PacSun "We asked ourselves, how do we continue to focus on supporting the importance of wellness, when it can be so challenging to continue to focus on taking care of yourself in these times? How can we support our young people in staying healthy and active? In asking those questions, PacSun Active was born.”
Image Credit: PacSun
The newly introduced line features a range of sports-focused pieces, that include comfortable sports bras, biker shorts, jackets, spandex items and more. Each of the pieces arrive in a muted pastel colorway, offering something a little more dreamy and reminiscent of the summer time. According to Brie Olson, Chief Brand Officer for PacSun "We asked ourselves, how do we continue to focus on supporting the importance of wellness, when it can be so challenging to continue to focus on taking care of yourself in these times? How can we support our young people in staying healthy and active? In asking those questions, PacSun Active was born.”
Image Credit: PacSun
Trend Themes
1. Mindful Activewear - The emergence of activewear lines designed to promote mindfulness and wellness represent disruptive innovation opportunities in the fashion industry.
2. Sports-focused Fashion - The trend towards sports-focused fashion creates disruptive innovation opportunities in the fashion industry for brands that can create comfortable, stylish activewear that can be worn both in and out of the gym.
3. Digital Wellness Experience - The rise of mindful activewear lines presents an opportunity for brands to offer digital wellness experiences that combine mindfulness exercises with physical fitness routines.
Industry Implications
1. Fashion - The fashion industry has an opportunity to disrupt the traditional athletic wear market by designing products that promote mental and physical wellness.
2. Fitness - The fitness industry has an opportunity to integrate mindfulness into its offerings by partnering with activewear brands that promote mental and physical wellness.
3. Wellness - The wellness industry can partner with activewear brands to create products that combine physical fitness routines with mindfulness exercises, creating a more holistic approach to wellness.
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